thoughts about the digital space.

Many small business owners struggle with where to begin their marketing. We’ve worked with many clients, helping them decipher all the options out there, and find the ones that work best for them. Here are 5 Marketing Tips we recommend that every business owner should do before they start marketing. Identify your target audience. Who […]

I often have clients say “I probably should be on Facebook, right?” And my answer often throws them off, as it is “Not necessarily,” since they are waiting/expecting the loud, definitive “YES!” (That maybe they wanted to hear?) But, there’s a reason my answer is “Not necessarily,” and it starts with commitment. Social is a […]

Wondering where to put your Marketing money in 2014? Take a look at this info graphic by Kapost to get an idea of where your money will be well spent, and where, you shouldn’t put a dollar. Hint: PAST: Cold Calling, Non-Specified Email Blasts & Content Farms round out the list of where NOT to […]

You’re running a small business, and you’re doing okay/great/fabulous. Awesome! But you’ve heard you should invest in some PR to help take your business to the next level. Why? What can that do for you? And how do you go about getting PR in the first place? So, stop wasting your time, and learn what […]