thoughts about the digital space.

I often have clients say “I probably should be on Facebook, right?” And my answer often throws them off, as it is “Not necessarily,” since they are waiting/expecting the loud, definitive “YES!” (That maybe they wanted to hear?) But, there’s a reason my answer is “Not necessarily,” and it starts with commitment. Social is a […]

You’re running a small business, and you’re doing okay/great/fabulous. Awesome! But you’ve heard you should invest in some PR to help take your business to the next level. Why? What can that do for you? And how do you go about getting PR in the first place? So, stop wasting your time, and learn what […]