Case Study: 70 South Gallery

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The Need

70 South Gallery is a photography gallery located in downtown Morristown, NJ that exhibits both professional and student artwork . It is also a place where users can bring digital files to be printed, create photo books, or get artwork framed, and they needed a website to explain that.

Client Objectives

They came to us because their website wasn’t working for them. Their old website didn’t allow them to update the information that they needed to. It also didn’t help properly present the two areas of their business: the gallery, and the print/framing service. Their goal was to make it easy to update the website with the latest exhibit, along with the events and information that go along with it. As well as to clearly present the print shop capabilities they have, and the studio space they have for rentals. 

The Solution

We worked with them to create a sitemap that encompassed all of their offerings, and made sense to the website visitor so they could find what they were looking for, as well as be presented with their other offerings. We then kept the design simple so that the information was cleanly and clearly presented. 

The Result

A clean, simple website that has been easy for them to update with upcoming Gallery exhibitions and events.

Web Technologies

  • Responsive website built on Bootstrap 4 framework
  • Easy WordPress editing using Advanced Custom Fields plugin
  • Custom post type for Exhibition database
  • Events handled through the Events Manager plugin
  • Forms with file/image upload to Dropbox handled via Gravity Forms

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