Case study · Plumbing and heating website design
Ridgeview Plumbing & Heating
Key result
Live about 10 weeks after Sonny said yes
- Launched July 2026
- Trades website examples
Case study · Plumbing and heating website design
Key result
Live about 10 weeks after Sonny said yes
Sonny is a former hospital pharmacist who started Ridgeview Plumbing & Heating in Wells, Maine, serving homes and light commercial customers from Kittery up to Portland. In the spring of 2026 he booked a Discovery Call through our website. He told us the most important thing the website could do was help people find him, know what Ridgeview offers and know how to reach out, and that he wanted it to “feel like a nice calm place to be.”
We started with an intake questionnaire and short bio questions for Sonny and his team, then wrote the copy and FAQs together from his answers, with AI helping, so it sounds like him. His father-in-law gave it a final read, and we worked his edits in. We pulled the flower elements from his logo designer’s files into the design, used a painterly photo filter so two very different photos feel like one set, and brought in testimonials from his online reviews. Instead of a public email address, we added a “Call or Text” bar to keep spam down, and we listed every town they serve, adding Biddeford, Saco and Scarborough along the way.
A calm, professional website that feels like Sonny and makes it easy for homeowners to reach Ridgeview. It launched in July 2026 and lives on one of our Care Plans. In September we walked Sonny through his website traffic and talked about additions to the website.
