Case Study: Yasmina C. Smith Makeup

Yasmina Smith, a makeup artist in New York City who works in the TV and film industry as well as for the magazine, corporate, and retail industries, needed a website to share her professional background and high-resolution photos of her work.

Yasmina Smith Makeup had several goals for its new website:

• Share an online portfolio of photos that showcase Yasmina’s wide range of expertise
• Display clips from TV shows on which Yasmina was the makeup artist
• Clean, crisp, modern design that visually shows Yasmina’s capabilities

Crearé Web Solutions built a simple website with an expandable portfolio where Yasmina can easily update her portfolio of work. The website relies heavily on photography, so we delivered a WordPress site that is easy for Yasmina to update herself.

The nature of the makeup artistry field is such that it is essential to maintain an up-to-date portfolio of experience and work. Yasmina’s website has a robust portfolio of her experience and a Vimeo reel with clips of commercial and other projects for which she has been the make-up artist. The website is easy to navigate and shares her unique talent.

• Responsive website built on Bootstrap 3 framework
• Built on WordPress for easy editing
• Uses Advanced Custom Fields plugin to simplify the creation of image Galleries