Case study · Men's mental health website
Guild Health Group
Key result
A full repositioning, live three months after Jason said yes
- Launched October 2025
- Health website examples
Case study · Men's mental health website
Key result
A full repositioning, live three months after Jason said yes
We first built Guild Health Group’s website in 2023, when they were a public health consultancy. In 2025, federal funding changes hit their work and Jason paused the business while he figured out what was next. About six weeks later he came back with a new direction: men’s mental health, with a podcast, coaching and an online community.
We refreshed the shield logo with a new color palette and the tagline “Mindful Works,” and gave Jason a full logo kit with a guide to which colors work on which backgrounds. We built a podcast hub with episode pages and worksheets people can download by signing up, an online community where members have profiles and can join discussions, a coaching calendar that syncs to Google Calendar, a resources section and a crisis resources page, with Stripe for payments.
The new site launched in October 2025, giving Guild Health Group a fresh start in a new direction. That relationship led to our next project together, InHealth Intel.
