Case Study: Sonnenfeld + Trocchia

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The Need

Sonnenfeld + Trocchia is an architecture firm based in Holmdel, NJ. They originally came to us to help them with their marketing, so we did a competitive analysis for them, and put together a plan for them to follow for 2017 which included an update to their website to help it rank better on search engines.

Client Objectives

Sonnenfeld + Trocchia had several goals for its new website:

  • To be able to update meta tags & keywords (the Squarespace template they were using didn’t allow this)
  • To create a team section to highlight each employee
  • To gain more awareness in the community
  • To gain more clients

The Solution

We moved their website from Squarespace to WordPress, and updated some design features that restricted them previously. We created a custom section for their team, where they could easily add/remove/rearrange team members, as well as a custom section for their projects so that they could be filtered and easily displayed.

The Result

Sonnenfeld + Trocchia got a clean, modern designed website that functions well across all browsers. All the pages are now optimized for search engines, and many of their projects they are ranking for (like the DSN Community Center). This helps validate the work they have done in the community, and helps show potential clients both the depth and breadth of their capabilities.

Web Technologies

  • Isotope for real-time visual filtering of projects
  • Custom post type for project entries
  • Responsive web design built on Bootstrap3 framework
  • WordPress
  • Easy editing using Advanced Custom Fieldsplugin

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