Case Study: Voice Communications

Voice Communications Website by Creare Web Solutions

The Need

Voice Communications is a copywriter based in Boulder, CO that needed a responsive (mobile friendly) website design update and content refresh to better explain their copywriting services.

Michaele came to us needing a refresh of her current website which we had built in 2018. When we had designed it many years ago it was unique and pushed the envelope, but because of that, through time it started feeling a little dated. So, she wanted to keep the majority of the same content, just tweak it slightly based on how her services had changed in time. But really, she wanted to get it to feel more modern.

Client Objectives

Voice Communications had several goals for its new website:

  • Have a uniquely designed mobile friendly website
  • Attract clients in all the industries she serves
  • Clearly present all her services—from content development to resume writing and everything in between
  • A more modern website she was proud of
  • A website that encouraged her to blog and do the work she does for others for herself

The Solution

We used the previous design to inform the new design, but brought it into a more modern look/feel. We kept her primary color of pink, and used paper as the inspiration for the different images on the different pages. The website came out looking modern and clean, but still keeping Michaele’s fun personality in it.

The Result

Although her past website did win a GD USA award for best website design, it was time for a refresh. This new website feels like Michaele, showcases her work, makes it easy to update and allows her to do it all on her own via Breakdance if she wants. We also talked about how to update content and optimize it for search engines and what Michaele can do to broaden her reach. We’re excited to continue to work with Michaele and see where she takes Voice!

Web Technologies

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