All About Your Business

Welcome.

This form is the foundation for everything we'll write, design, and build for your website. The more thoughtful you are here, the better your final website will be — both in how it looks and in how it speaks to the people you want to reach.

It is split into 10 Sections. Take your time. Save and come back if you need to.

There's no time limit. What you provide here makes everything that follows easier.

A few tips:

Don't overthink it. First instincts are usually right.
Give as much detail as possible, the more you give, the better your final results will be.
Skip anything you genuinely don't know. We'll fill in gaps together.
Be honest. We're not here to judge — we're here to translate.

Your Name

Business Name

Your Email

Section 1: Your Business at a Glance

This is the overall look at what you do, who you help, how long you've been doing it for.

1. In one sentence, what do you do and who do you do it for?

2. What's the bigger picture? What problem are you really solving for the people you serve?

3. How long have you been doing this work?

4. What's the origin story of your business?

5. What do you want your website to accomplish for your business?

6. How will you know the website is working?

Section 2: Your Ideal Client

This is all about who you want to work with. It helps make sure we are talking directly to them and is the basis for all your marketing.

7. Picture one ideal client — someone you'd love to clone. Tell us their story.

8. What's the moment they realize they need you?

9. What do they need to believe about you before they'll hire you?

10. What objections or hesitations do they usually have?

11. Are there clients you don't want to attract?

12. Where does your ideal client spend time online?

Section 3: Content & Storytelling

This information helps you stand out against your competition, and build trust with your target client.

13. Do you have testimonials, reviews, or client wins we can use?

Yes — I'll share them in our shared folder

Some, but they need to be gathered or polished

No — but I have clients we could ask

14. Are there 1-3 client stories or transformations you'd love to tell on your website?

15. Do you have any case studies, portfolio pieces, or before-and-after work you want to showcase?

16. Do you have a blog now? Do you want one?

17. Do you have content already written elsewhere we can pull from?

Section 4: The Personal Layer

This section helps us understand more about you so we can make sure your website feels like you.

18. What do you wish more people knew about your business?

19. What's something personal you're comfortable sharing on your About page?

20. Are there causes, communities, or values you want represented on your site?

21. Are there any topics, photos, or details you definitely DON'T want on your website?

Section 5: How You Want to Sound

This defines the type of language and personality your brand uses. It is important to define how you sound so all your marketing language speaks the same way.

22. Provide 3 words that describe your brand personality.

Word 1

Word 2

Word 3

23. Provide 3 words that absolutely do NOT describe your brand.
Just as important as #22. We never want to sound like ___.

Word 1

Word 2

Word 3

24. Are there businesses (in your industry or outside of it) whose voice or vibe you love?

25. Are you formal or casual? Are you funny or serious? Where do you land?

26. Are there words, phrases, or industry terms you love?

27. Are there words or phrases you really don't want on your site?

Section 6: What You Offer

Here we want to learn about all your services, what you do, etc.

28. List every service you offer.

29. For each service, give us a sentence about who it's for and what it does.

30. How do you structure your pricing?

Hourly rate

Flat-rate packages

Tiered packages (good/better/best)

Custom quotes per project

Subscription or membership

A mix (please explain below)

If you selected "A mix" or want to explain further:

31. Do you want pricing visible on your website?

Yes — show all of it

Yes — but only some (explain below)

No — keep pricing off the site

Not sure — I want your recommendation

Notes on pricing display:

32. Is there one service you most want to highlight or sell more of?

33. Are there services you're phasing out or don't want to attract more of?

34. Do you offer any free resources, lead magnets, or intro offers?

35. Is there anything new on the horizon? Services or products you're planning to launch in the next 6-12 months?

Section 7: Design Inspiration & Visual Direction

This helps us understand what catches your eye. The more detail you can give the better we'll understand what you're looking for in your website's design.

36. Share 2-4 websites you love.
They don't have to be in your industry. They just need to make you feel something.

Website 1 — URL:

Website 1 — What you love about it:

Website 2 — URL:

Website 2 — What you love about it:

Website 3 — What you love about it:

Website 3 — URL (optional):

Website 4 — URL (optional):

Website 4 — What you love about it:

37. Provide 3 Words that describe how you want your website to feel visually.
This will help us better understand what you're looking for

Word 1

Word 2

38. Are there specific design elements you want?

39. Are there websites you've seen that you absolutely don't want yours to look like?

40. Do you have professional photography of yourself, your work, or your space?

Yes — high-quality and recent

Some, but they're older or inconsistent

No — we'll need to use stock or plan a photo shoot

41. Do you want stock photography to feel like real moments, or are you open to more polished/illustrative imagery?

Section 8: Competition & Position

This helps us better understand your industry and how you differ from your competitors

42. Name 2-3 competitors and their websites.

Competitor 1 (name and URL):

Competitor 2 (name and URL):

Competitor 3 (name and URL):

43. What do they do well that you respect?

44. What do they do that you'd never want to do?

45. If a potential client compared you side-by-side with them, what would you want them to notice about you first?

46. What's the one thing you do that nobody else in your space does — or does as well as you?

Section 9: SEO & Findability

This helps us understand what you want to be found for so we can optimize your content.

47. What do you want to be known for online?

48. List 5-10 phrases your ideal client might type into Google or ChatGPT to find someone like you.

49. Do you serve a specific geographic area?

50. Are there any industries, niches, or specialties you want to be especially associated with?

51. Is there anything specific you DON'T want to be found for?

52. Have you done any SEO work in the past?

Section 10: What Else Should We Know?

Anything else we didn't ask about that you think we should know?

53. Is there anything we didn't ask that you wish we had?

That's it. Save and submit when you're done. We'll review everything and be in touch within 2 business days to schedule a call to review everything.

Section 1: Your Business at a Glance

Section 2: Your Ideal Client

Section 3: Content & Storytelling

Section 4: The Personal Layer

Section 5: How You Want to Sound

Section 6: What You Offer

Section 7: Design Inspiration & Visual Direction

Section 8: Competition & Position

Section 9: SEO & Findability

Section 10: What Else Should We Know?

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What We’re Writing About

All About Your Business

Section 1: Your Business at a Glance

Section 2: Your Ideal Client

Section 3: Content & Storytelling

Section 4: The Personal Layer

Section 5: How You Want to Sound

Section 6: What You Offer

Section 7: Design Inspiration & Visual Direction

Section 8: Competition & Position

Section 9: SEO & Findability

Section 10: What Else Should We Know?

Join our Bi-Weekly Email that Ignites Results

What We’re Writing About

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