Have you ever thought about your brand, or seen other brand’s and wondered why they picked the colors they did? Here’s a look into what you subconsciously may be thinking or feeling when you see a color. What do you think? What brands have done a good job portraying this? We’d love to know!

Here’s a list of colors, what they symbolize, and types of companies they’d be good for. And, don’t forget to scroll all the way down for an easy-to-share infographic!

  • Excitement
  • Energy
  • Passion
  • Hunger
  • Intensity

Great for: Restaurants, Jewelry, Matchmakers, Architects, Interior Designers

  • Love
  • Romance
  • Tenderness
  • Caring
  • Acceptance

Great for: Jewelry, Elderly Care, Child Care, Matchmakers

  • Energy
  • Balance
  • Warmth
  • Vibrance
  • Enthusiasm

Great for: Gyms, Food, Health Stores, Home Accessories

  • Joy
  • Happiness
  • Optimism
  • Hope
  • Friendship

Great for: Restaurants, Fashion, Churches, Gathering Places

  • Quiet
  • Calm
  • Serenity
  • Simplicity
  • Uniformity

Great for: Spas, Furniture, Fashion, Architects, Interior Designers

  • Earth
  • Stability
  • Home
  • Comfort
  • Simplicity

Great for: Home Stores, Furniture, Landscapers, Architects, Builders, Interior Designers

  • Nature
  • Healthy
  • Renewal
  • Generosity
  • Youth

Great for: Landscapers, Health Food Stores, Healthy Restaurants, Recycling Companies

  • Calm
  • Sophistication
  • Harmony
  • Water
  • Femininity

Great for: Salons, Spas, Jewelry, Fashion, Accessories, Interior Designers

  • Peace
  • Tranquility
  • Trust
  • Cleanliness
  • Confidence

Great for: Salons, Spas, Architects, Interior Designers

  • Royalty
  • Spirituality
  • Honor
  • Elegance
  • Grace

Great for: Fashion, Jewelry, Interior Design

  • Reliability
  • Modesty
  • Dignity
  • Practical
  • Calm

Great for: Elderly Care, Spas, Fashion

  • Power
  • Sophistication
  • Elegance
  • Wealth
  • Formality

Great for: Fashion, Accountants, Jewelry

  • Purity
  • Simplicity
  • Cleanliness
  • Innocence
  • Coolness

Great for: Salons, Spas, Fashion

Branding Colors - What they Mean.

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Do you have any other recommendations? What are your thoughts?