Have you ever thought about your brand, or seen other brand’s and wondered why they picked the colors they did? Here’s a look into what you subconsciously may be thinking or feeling when you see a color. What do you think? What brands have done a good job portraying this? We’d love to know!
Here’s a list of colors, what they symbolize, and types of companies they’d be good for. And, don’t forget to scroll all the way down for an easy-to-share infographic!
Red
- Excitement
- Energy
- Passion
- Hunger
- Intensity
Great for: Restaurants, Jewelry, Matchmakers, Architects, Interior Designers
Pink
- Love
- Romance
- Tenderness
- Caring
- Acceptance
Great for: Jewelry, Elderly Care, Child Care, Matchmakers
Orange
- Energy
- Balance
- Warmth
- Vibrance
- Enthusiasm
Great for: Gyms, Food, Health Stores, Home Accessories
Yellow
- Joy
- Happiness
- Optimism
- Hope
- Friendship
Great for: Restaurants, Fashion, Churches, Gathering Places
Beige/Ivory
- Quiet
- Calm
- Serenity
- Simplicity
- Uniformity
Great for: Spas, Furniture, Fashion, Architects, Interior Designers
Brown
- Earth
- Stability
- Home
- Comfort
- Simplicity
Great for: Home Stores, Furniture, Landscapers, Architects, Builders, Interior Designers
Green
- Nature
- Healthy
- Renewal
- Generosity
- Youth
Great for: Landscapers, Health Food Stores, Healthy Restaurants, Recycling Companies
Turquoise/Teal
- Calm
- Sophistication
- Harmony
- Water
- Femininity
Great for: Salons, Spas, Jewelry, Fashion, Accessories, Interior Designers
Blue
- Peace
- Tranquility
- Trust
- Cleanliness
- Confidence
Great for: Salons, Spas, Architects, Interior Designers
Purple/Lavender
- Royalty
- Spirituality
- Honor
- Elegance
- Grace
Great for: Fashion, Jewelry, Interior Design
Gray/Silver
- Reliability
- Modesty
- Dignity
- Practical
- Calm
Great for: Elderly Care, Spas, Fashion
Black
- Power
- Sophistication
- Elegance
- Wealth
- Formality
Great for: Fashion, Accountants, Jewelry
White
- Purity
- Simplicity
- Cleanliness
- Innocence
- Coolness
Great for: Salons, Spas, Fashion
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Do you have any other recommendations? What are your thoughts?
