You Have the Vision.
Stop Being Your Own Bottleneck.

The strategic decision-making guide for business owners stuck in website analysis paralysis—built around the 5 essential questions (WHO, WHAT, WHERE, WHEN, WHY)

You have a clear vision for your business.
You know what you want to accomplish.

But your website project? It's stuck. You've been "planning to build a website" for months, maybe longer.

Not because you're lazy. Not because you don't care.

Because every decision feels huge.

  • "Should I use WordPress or Squarespace?"
  • "What should my homepage say?"
  • "How do I know if I'm targeting the right people?"
  • "What if I build it and nobody finds it?"
  • "What if I pick the wrong designer and waste thousands of dollars?"

So you keep researching. Comparing. Second-guessing. And your website stays on the to-do list.

Here's what's really happening:

You haven't answered the foundational questions that make every other decision easier.

Should you use WordPress or Squarespace? That depends on what you answered for WHERE (your positioning) and WHAT (your goals).

What should your homepage say? That depends on your answer to WHO (your ideal client) and WHY (what makes you different).

When should you launch? That depends on your answer to WHEN (your realistic timeline and priorities).

Every decision you're stuck on stems from not having clarity on these 5 foundational questions.

You're not stuck because you lack information. You're stuck because you're your own bottleneck.

Introducing: The Decision-Making Guide — Stop Being Your Website's Bottleneck

This is the strategic guide built around the exact 5 questions we ask every client to help them get unstuck and move forward confidently.

The 5 Essential Questions

  • WHO are you serving? (And who are you NOT serving?)
  • WHAT do you want your website to accomplish?
  • WHERE do you fit in your market?
  • WHEN are you ready to launch?
  • WHY should someone choose you?

Answer these five questions well, and suddenly everything else becomes clearer:

  • What to say on your homepage
  • Which platform to choose
  • How to design your site
  • Whether to DIY or hire help
  • What features you actually need

By the time you finish this guide, you'll have:

  • A clear picture of your ideal client (not just demographics—what they actually care about)
  • Your unique positioning and what sets you apart
  • Strategic, measurable goals for your website
  • Your key messaging and content direction
  • Confidence to make decisions and move forward

Most importantly: You'll stop being your own bottleneck.

What You'll Get

A comprehensive interactive PDF

(30+ pages) with exercises, writing prompts, and strategic questions

Space to write your answers

as you work through each section (this is YOUR strategic document)

Strategic AI prompts

throughout to help you go deeper on each question

Real examples

of how to apply each concept to your business

A clear roadmap

for what to do next once you've completed the exercises

Who is this for?

This strategic guide is perfect if:

  • You've been planning your website for months and keep getting stuck on decisions
  • You're in "analysis paralysis" mode—researching endlessly but not moving forward
  • You want strategic clarity before committing time or money
  • You're not sure what to say on your homepage or how to position yourself
  • You're overwhelmed by options and need a framework to make decisions
  • You want to feel confident whether you DIY or hire help

This is NOT for You if:

  • You're still in the "should I even have a website?" phase (you're past that—you're just stuck on execution)
  • You want quick tactical tips (try our "5 Tweaks" guide instead)
  • You're looking for technical how-to instructions
  • Your website is already built and working well
What You'll Learn

How it Works

Part 1

Who

Get clarity on your ideal client—not just demographics, but what they care about, what keeps them up at night, and how they'll find you.

Part 2

What

Define your website goals, the problems you solve, what makes you different, and the actions you want visitors to take.

Part 3

Where

Analyze your competition, identify gaps you can fill, and determine where you want to position yourself in 5-10 years.

Part 4

When

Set realistic timelines and expectations for when your website will start generating results (spoiler: it's not instant, but you can accelerate it).

Part 5

Why

Articulate your mission, your story, and why clients should trust you with their needs.

Each section builds on the previous one

By the end, you'll have a complete strategic foundation for your website.

Why this Works

Most business owners start with tactics (picking colors, choosing a platform, writing homepage copy) without strategy.

That's why so many websites feel generic, don't convert, and don't reflect the actual business.

When you start with strategy (answering these 5 questions first), everything else becomes easier:

  • Writing your homepage is simple because you know exactly who you're talking to
  • Choosing a platform makes sense because you understand your goals
  • Design decisions are clear because you know how you want to be perceived
  • Marketing becomes focused because you know where your ideal clients are

Think of this as the blueprint for your website. You wouldn't build a house without blueprints. Don't build a website without this strategic foundation.

We're Brianna + Nic—
The Team Behind Creare Web Solutions

We've built hundreds of websites for service-based businesses in the past 13+ years.

We've seen what happens when businesses skip the strategy phase—they end up with pretty websites that don't generate leads.

The questions in this ideabook? They're the exact questions we ask every client during our Discovery process. They're the difference between a website that sits there looking nice and a website that actively attracts your ideal clients.

We're giving you our process for free because we believe every business deserves strategic clarity—whether you work with us or not.

What Our Clients Say About Working with Creare

I'm thrilled with the website that Nic and Brianna at Creare Web Solutions built for my consulting practice. In today's competitive business arena you need a site that loads quickly and gives the user a fun, helpful and easy to follow path to learn about your business. Nic and Brianna crafted a site which excels in these key areas.
Consulting Practice serving local village retail businesses
What sets Creare apart is their collaborative approach and expertise. Nic and Brianna welcomed my design ideas while sharing invaluable professional insights about best practices and optimal user experience. They struck the perfect balance between honoring my vision and applying their technical knowledge to enhance the final product.
Service business owner

Trusted by 100+ service-based businesses including therapists, contractors, consultants, coaches, and professional service providers across Maine and beyond.

Get Your Free Decision-Making Guide

Download "The Decision-Making Guide" and stop being your own bottleneck

Privacy Promise: We'll send you this guide plus helpful website strategy insights about once a month. Unsubscribe anytime.

What happens after you download:
You'll get the guide immediately. Over the next week, we'll send a couple of helpful emails with related resources.

And if you realize you'd rather partner with experts who've built hundreds of websites?
We're here for that conversation. We'd love to help bring your vision to life.

FAQs

Most people spend 1-2 hours working through all 5 sections. You don't have to do it all at once—work at your own pace.

Not at all. This is 100% strategy, zero technical skills required.

We include strategic AI prompts throughout that help you go deeper. You can also just write what you know and come back to refine later.

Absolutely! Many people use this when rebuilding or refining their messaging. It works whether you're starting from scratch or improving what you have.

You'll get the PDF immediately. Then you'll receive a few helpful emails with additional resources and insights. No spam, no aggressive sales pitches—just helpful content.

Yes. We believe in providing value first. If you eventually decide you want our help building your website, great. If not, you still got valuable strategic clarity.

Bonus: What Else You'll Get

When you download this Guide, you also get access to:

  • Helpful email insights on website strategy and decision making (about once a month)
  • First access to new resources when we create them
  • An invitation to schedule a free Vision Session if you want expert help

Stop Being Your Own Bottleneck

Get your free copy of "The Decision-Making Guide" and answer the 5 questions that move you from analysis paralysis to confident action.

2 seconds to download. 1-2 hours to complete. Finally get unstuck

Or ready to stop figuring this out alone?
Schedule a Discovery Call and let's talk about bringing your vision to life together—without the overwhelm or endless decision-making.

Trusted by 100+ service-based businesses

including therapists, contractors, consultants, coaches, and professional service providers across Maine and beyond.
Get The Spark

Join our Bi-Weekly Email that Ignites Results

As a bonus receive The Spark Start — your blueprint for building a website that burns bright. Let's light up your digital success together.

Crearé Web Solutions
1268 US Route 1, #72
Cape Neddick, ME 03902

201-345-4556
getstarted@crearewebsolutions.com

Copyright © 2012-2024 Crearé Web Solutions

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