But your website project? It's stuck. You've been "planning to build a website" for months, maybe longer.
Not because you're lazy. Not because you don't care.
Because every decision feels huge.
So you keep researching. Comparing. Second-guessing. And your website stays on the to-do list.
You haven't answered the foundational questions that make every other decision easier.
Should you use WordPress or Squarespace? That depends on what you answered for WHERE (your positioning) and WHAT (your goals).
What should your homepage say? That depends on your answer to WHO (your ideal client) and WHY (what makes you different).
When should you launch? That depends on your answer to WHEN (your realistic timeline and priorities).
Every decision you're stuck on stems from not having clarity on these 5 foundational questions.
You're not stuck because you lack information. You're stuck because you're your own bottleneck.
This is the strategic guide built around the exact 5 questions we ask every client to help them get unstuck and move forward confidently.
Most importantly: You'll stop being your own bottleneck.
(30+ pages) with exercises, writing prompts, and strategic questions
as you work through each section (this is YOUR strategic document)
throughout to help you go deeper on each question
of how to apply each concept to your business
for what to do next once you've completed the exercises
Get clarity on your ideal client—not just demographics, but what they care about, what keeps them up at night, and how they'll find you.
Define your website goals, the problems you solve, what makes you different, and the actions you want visitors to take.
Analyze your competition, identify gaps you can fill, and determine where you want to position yourself in 5-10 years.
Set realistic timelines and expectations for when your website will start generating results (spoiler: it's not instant, but you can accelerate it).
Articulate your mission, your story, and why clients should trust you with their needs.
By the end, you'll have a complete strategic foundation for your website.
Most business owners start with tactics (picking colors, choosing a platform, writing homepage copy) without strategy.
That's why so many websites feel generic, don't convert, and don't reflect the actual business.
When you start with strategy (answering these 5 questions first), everything else becomes easier:
Think of this as the blueprint for your website. You wouldn't build a house without blueprints. Don't build a website without this strategic foundation.
We've built hundreds of websites for service-based businesses in the past 13+ years.
We've seen what happens when businesses skip the strategy phase—they end up with pretty websites that don't generate leads.
The questions in this ideabook? They're the exact questions we ask every client during our Discovery process. They're the difference between a website that sits there looking nice and a website that actively attracts your ideal clients.
We're giving you our process for free because we believe every business deserves strategic clarity—whether you work with us or not.
I'm thrilled with the website that Nic and Brianna at Creare Web Solutions built for my consulting practice. In today's competitive business arena you need a site that loads quickly and gives the user a fun, helpful and easy to follow path to learn about your business. Nic and Brianna crafted a site which excels in these key areas.
What sets Creare apart is their collaborative approach and expertise. Nic and Brianna welcomed my design ideas while sharing invaluable professional insights about best practices and optimal user experience. They struck the perfect balance between honoring my vision and applying their technical knowledge to enhance the final product.
Trusted by 100+ service-based businesses including therapists, contractors, consultants, coaches, and professional service providers across Maine and beyond.
Privacy Promise: We'll send you this guide plus helpful website strategy insights about once a month. Unsubscribe anytime.
What happens after you download:
You'll get the guide immediately. Over the next week, we'll send a couple of helpful emails with related resources.
And if you realize you'd rather partner with experts who've built hundreds of websites?
We're here for that conversation. We'd love to help bring your vision to life.
Most people spend 1-2 hours working through all 5 sections. You don't have to do it all at once—work at your own pace.
Not at all. This is 100% strategy, zero technical skills required.
We include strategic AI prompts throughout that help you go deeper. You can also just write what you know and come back to refine later.
Absolutely! Many people use this when rebuilding or refining their messaging. It works whether you're starting from scratch or improving what you have.
You'll get the PDF immediately. Then you'll receive a few helpful emails with additional resources and insights. No spam, no aggressive sales pitches—just helpful content.
Yes. We believe in providing value first. If you eventually decide you want our help building your website, great. If not, you still got valuable strategic clarity.
2 seconds to download. 1-2 hours to complete. Finally get unstuck
Or ready to stop figuring this out alone?
Schedule a Discovery Call and let's talk about bringing your vision to life together—without the overwhelm or endless decision-making.
As a bonus receive The Spark Start — your blueprint for building a website that burns bright. Let's light up your digital success together.
Crearé Web Solutions
1268 US Route 1, #72
Cape Neddick, ME 03902
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