Case Study: Cardella Waste

Cardella Waste Website by Creare Web Solutions

The Need

Cardella Waste has been in the waste management industry since 1952, and today specializes in fulfilling LEED recycling requirements on construction projects throughout New York and New Jersey. The company acquired Westside Transload, the first rail-based material recovery facility, in 2013 and rebranded it Westside Environmental.

Cardella turned to Creare Web Solutions in 2012 for monthly website maintenance and to handle a variety of other tasks, including website updates, new content creation, search engine optimization, and social media management.

In 2024 the decision was made to combine the 3 websites we were managing for their business into 1 comprehensive website which allowed users not just to request a dumpster rental, but actually schedule and pay for it. It also provids a link to their back-end app for their commercial clients so they could quickly and easily log-in and communicate with the team. 

 

Client Objectives

Cardella Waste had several goals for its new website:

  • Generate business leads
  • Improve its SEO approach by focusing on keywords to generate more web traffic
  • Improve the efficiency of the company’s business operations
  • Order, schedule and pay for a dumpster online
  • Combine all existing websites into one which clearly lays out who they are and what they do

 

The Solution

We worked with Michelle at Powerfully Digital to build a website that met all of Cardella’s marketing and sales needs. We wrote (and rewrote) content, tweaked layouts and designs and went through each page and service one-by-one to ensure that we clearly understood and were presenting all aspects of Cardella to the user.

The Result

Cardella’s new website brings everything under one roof—finally. With a seamless user experience, customers can now schedule and pay for dumpster rentals online, while commercial clients can quickly log in through the connected portal. The site clearly communicates who Cardella is and what they offer, all in one place. It’s clean, cohesive, and built to support both sides of the business. We continue to support them with updates and enhancements to the website to meet the business needs.

Web Technologies

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