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The Need

Cardella Waste has been in the waste management industry since 1952, and today specializes in fulfilling LEED recycling requirements on construction projects throughout New York and New Jersey. The company acquired Westside Transload, the first rail-based material recovery facility, in 2013 and rebranded it Westside Environmental.

Cardella turned to Crearé Web Solutions in 2012 for monthly website maintenance and to handle a variety of other tasks, including website updates, new content creation, search engine optimization, and social media management. After acquiring Westside, Cardella needed to create a logo, marketing materials (folders, flyers, business cards), and a new website to rebrand this company under the Cardella umbrella. The company also sought to update its Cardella Waste website to ensure that the two websites are reflective of one another going forward.

Client Objectives

Cardella Waste had several goals for its new website:

  • Generate business leads
  • Create a content calendar to post blogs on a regular basis
  • Improve its SEO approach by focusing on keywords to generate more web traffic
  • Improve the efficiency of the company’s business operations


The Solution

Crearé Web Solutions reorganized and simplified Cardella’s existing website to make it easier to navigate. Our team created content that shows the depth of the firm’s services and expresses Cardella’s commitment to environmentally friendly waste management, a point of distinction. To enhance SEO on the site, we developed a search campaign with Google to optimize Cardella’s presence on Google and across Google’s affiliate channels.

The Result

We continue to manage both websites on a monthly basis, adding content, promoting different services and making processes at Cardella more streamlined, including creating an employment form as well as a dumpster rental form to make the best use of employees’ time and help customers more quickly.

What the Client has to say:

“Crearé has been our go-to marketing team since 2013. From photography & web development to blogging, social media marketing and overall general marketing, they’ve been the team we’ve turned to for all our needs. Their expertise of digital marketing has been an asset to our company, and we look forward to continuing to work with them in the years to come.”

Web Technologies