Case study · Copywriter website design
Key result
Redesign live about five weeks after our discovery call

Michaele came to us needing a refresh of her current website. When we had designed it many years ago it was unique and pushed the envelope, but because of that, through time it started feeling a little dated. So, she wanted to keep the majority of the same content, just tweak it slightly based on how her services had changed in time. But really, she wanted to get it to feel more modern.
We used the previous design to inform the new design, but brought it into a more modern look/feel. We kept her primary color of pink, and used paper as the inspiration for the different images on the different pages. The website came out looking modern and clean, but still keeping Michaele’s fun personality in it.
A website that feels like Michaele, showcases her work, makes it easy to update and allows her to do it all on her own via Breakdance if she wants. We also talked about how to update content and optimize it for search engines and what Michaele can do to broaden her reach. We’re excited to continue to work with Michaele and see where she takes Voice!
I have worked with Brianna and Nic at Creare Solutions on many different projects for a range of clients. We first came together when a client engaged Creare as the web designer and me as the website copy and blog writer. Since then, we’ve continued to work together by choice many times, either when Creare has a client that needs a writer or I have a client that needs website design and development. Creare is at the top of my list of website design firms I recommend. They make every website project simple and streamlined without sacrificing the finished product. Brianna’s creative mind and deep expertise in all things digital marketing plus her responsiveness make her very easy to work with, and Nic’s development talent is what makes Creare’s portfolio so impressive. I can’t recommend Creare enough. They are great people who do incredible work, and you’ll feel like you’re working with friends.
