Case study · Heating oil website design
Key result
Taking oil orders online about five weeks after our first meeting

Wicked Warm is a new, no-contract discount heating oil company delivering to towns across Southern Maine and Southern New Hampshire. They needed a website from scratch that matched their fun name, made pricing easy to see and let customers order oil online whenever it worked for them.
We built the website on WordPress with Breakdance and drafted the copy with AI in a New England “wicked” voice to stay on brand, then the owners reviewed it, edited it and added their own story and FAQs. We created a Delivery Area page listing every town they serve in Maine and New Hampshire, a FAQ page, and connected online ordering through their delivery software, Droplet, so customers can see the day’s price, place an order and pay by card.
A bold, friendly website that says exactly what Wicked Warm is about: wicked low prices, no contracts and no hassle. Customers can order oil online any time, and the team can keep their delivery towns and FAQs up to date as they grow.
