Case study · Heating oil website design

Wicked Warm

Key result

Taking oil orders online about five weeks after our first meeting

Visit the website

Heating oil website design: the Wicked Warm website Creare designed and built, on a desktop and a laptop

The need

Wicked Warm is a new, no-contract discount heating oil company delivering to towns across Southern Maine and Southern New Hampshire. They needed a website from scratch that matched their fun name, made pricing easy to see and let customers order oil online whenever it worked for them.

Client objectives

  • Show the daily price and let customers order and pay online
  • Make it easy to see whether they deliver to your town
  • Answer the common questions up front, like service contracts, minimum delivery and how pricing works
  • A friendly, local personality that fits the “Wicked Warm” name

The solution

We built the website on WordPress with Breakdance and drafted the copy with AI in a New England “wicked” voice to stay on brand, then the owners reviewed it, edited it and added their own story and FAQs. We created a Delivery Area page listing every town they serve in Maine and New Hampshire, a FAQ page, and connected online ordering through their delivery software, Droplet, so customers can see the day’s price, place an order and pay by card.

Web technologies

  • WordPress
  • Breakdance
  • Droplet online ordering

The result

A bold, friendly website that says exactly what Wicked Warm is about: wicked low prices, no contracts and no hassle. Customers can order oil online any time, and the team can keep their delivery towns and FAQs up to date as they grow.

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