Today, we wanted to touch upon one of the most important factors of running a business – BUILDING TRUST.
Why is it so important? Because it is earned. It’s not a given.
Remember when you had to earn your parents’ trust as a kid?
That’s what it’s like running your own business; instead of earning your parents’ trust, you need to earn your client’s trust.
How do you earn trust?
It starts with honesty. It’s being truthful about the time it takes you to get a project done. It’s about being relatable, so they know where you’re coming from, and it’s about being knowledgeable and teaching them about your expertise.
Every day, there are a variety of people you need to trust, from your children’s teachers to contractors, co-workers to friends, the list goes on. What is it that helps you trust them? What is it that helps you trust us?
Here are 4 things that I think help:
- Communication. Clear communication is key. Even if it means saying something that someone might not want to hear.
- Listening. Truly finding out more about who your customer is and what they want, and then providing solutions that help them solve what they’re trying to achieve.
- Compassion. Showing that you care about their business and the results they are going to get. Helping them understand what you can provide and what that will do for their business.
- Education. Teach your clients more about what you do and why you do it. Help them to understand why you got to where you are today, and what makes you passionate about what you do.
You’re thinking about hiring us to create a website that tells your business story and helps your clients earn their trust in you. So you need to trust the team you hire to convey that message to them.
Do the blogs on our site help you get to know who we are? Did you read our about page and get a feel for the people we are?
The best, and most likely fastest way to build trust in someone is to hear it from an outside source. Have you read some of our case studies and seen what our past clients have said about working with us? Do you want to talk to some of our past clients about what it’s like to work with us?
We want you to have confidence that we will build you a website that works for you. How are we doing?
Frequently Asked Questions
Why is building trust so important for my business?
Building trust is crucial for any business because it forms the foundation of lasting relationships with clients. Trust is earned through consistent actions, communication, and transparency. By focusing on building trust, businesses can foster loyalty, increase customer satisfaction, and ensure long-term success.
How can I start building trust with my clients?
Building trust begins with honesty. Be clear about expectations, project timelines, and your capabilities. Communicate regularly and listen to your clients’ needs to offer the best solutions. Also, showing compassion for their challenges and educating them about your expertise will significantly help in building trust.
How does communication help in building trust?
Clear and transparent communication is one of the key elements of building trust. When you communicate openly and honestly, even when it’s difficult, clients feel more secure in your ability to deliver. It builds confidence in your professionalism and reliability.
What role does listening play in building trust with clients?
Listening is a vital part of building trust. By truly understanding what your client needs and listening to their goals, you can tailor your solutions to meet those needs effectively. This personalized approach shows clients you care and are dedicated to their success, which helps build trust.
Can building trust with my clients help improve my business reputation?
Absolutely! Building trust helps establish a positive reputation, as satisfied and trusted clients are more likely to recommend your services. This kind of word-of-mouth referral is invaluable for expanding your business, as trust is contagious and builds over time.
