We’ve heard it, and you’ve heard it. Print is out of date. But is it? Just look at how business cards continue to make lasting impressions in a digital world.
Today, a lot of traditional “print” is out of date. We read articles online the minute they’re posted, so by the time the newspaper arrives in your driveway, it’s old news (which is why many newspapers are going out of circulation or trying to reinvent themselves with online subscriptions). However, when it comes to things like business cards, the tangible, face-to-face connection they provide still holds strong value. Even in a digital world, handing someone your business card offers a personal touch that can’t be replicated by an email or social media link.
Despite the rise of digital communication, handing someone a well-designed business card can leave a lasting impression that digital means simply can’t replicate. But some print, no matter how digital we get, won’t go out of style. What print is that? Well, primarily what I’m thinking of is your Business Cards.
Your Business Card sets the stage for who you are and what you do. It’s most people’s first impression of your company. My business cards are pretty simple. I wanted Creare Marketing to take on a clean, modern, timeless look, but still portray creativity. On the back of my cards is a bright red, to add that pop (see below).
When we made Nic’s cards, we thought we would try a different accent, to keep them interesting, and selected the yellow I use in the logo. However, after we got them, we saw how that really changed the cards and didn’t help them “pop,” so we’re going to re-order them with a red back for the next go round. Sometimes, you need to take a risk to see if it will work or not. This time around, it didn’t work.
So, what should your business card have on it?
Here are 5 must-haves:
- Your Name
- Your Title – Make it CLEAR what you do!!
- Your Contact Information – Both a Phone Number AND Email Address. People Like to have options.
- Your URL – They should be able to go their to find out more about you.
- Tagline/Personal Pitch – ESPECIALLY if you are LOOKING for a Job
As far as the design of your business cards here are 3 tips:
- Make sure that it fits your BRAND
- Make sure that it COMPLEMENTS the Design/Branding of your Website
- Make sure there is NOT a picture of you (they can find that on your website)
You can learn more tips from this article on the WSJ. What do you think of ours?
Frequently Asked Questions
Are business cards still relevant in today’s digital world?
Absolutely. While many traditional print materials have gone digital, business cards remain an essential tool for making strong first impressions and sharing contact information in a professional, tangible way.
What information should I include on my business cards?
Your business cards should include these 5 essentials: your name, title, contact information (phone and email), website URL, and a tagline or personal pitch—especially if you’re job searching.
What makes business cards stand out?
Great business cards stand out through strong branding, a clean and modern design, and thoughtful use of color. For example, a bold color on the back can make your card memorable and visually striking.
Should business cards match my website design?
Yes. To maintain a cohesive brand image, your business cards should complement the look and feel of your website. Consistency in design helps reinforce brand recognition.
Is it a good idea to put my photo on business cards?
In most cases, it’s better not to include your photo on business cards. A professional image can be found on your website or LinkedIn. Let your branding and message speak for you.
