We’re keeping it short and simple here (just like us?) and giving you 3 tips on how to be YOU when it comes to creating content for your website.
Many of our clients struggle to write their content. They aren’t sure what to say or how to present what they do to their audience. One key thing to remember is that creating authentic content is about showing your true self and figuring out how to be you in your messaging. With these 3 tips, we think you’ll get a good start on creating website content that works for you.
Don’t try to be someone you’re not.
Use your own voice. Are you a more laid back person, or more formal? Are you a bit goofy, or a bit sarcastic? A bit of your personality should come out in the copy you are writing. Your audience should be able to get a good idea of who you are after reading a page of your copy.
Be educational.
Provide valuable information. Show your audience that you are a leader in the industry and give them information about something they don’t know. Perhaps it’s things to look for when hiring a business like yours. Perhaps it’s identifying what you do differently than your competitors, and showing the value in that. Whatever it is, they should be impressed and want to talk with you more after learning it. (This can be continuous, i.e. Blog posts).
Share something personal.
You must have an “About” page on your website and share information about you. No matter how big a company you are, people want to know who is behind it. And, it’s even better when you can share more personal information: how many kids you have, what you like doing when not at work, a place you love, a sports team you follow, etc. This information gives people something to relate to and something to talk about when they reach out to you.
Each of these things works towards building trust. You want the audience who comes to your website to feel like they know, like and trust you by the end of their visit.
Why? People do business with people they’re comfortable with. Let your website be the first place to build that trust, and you’ll see results.
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Frequently Asked Questions
What does it mean to learn “how to be you” in content creation?
When creating content for your website, learning how to be you means using your authentic voice to connect with your audience. It’s about showing your true personality and ensuring your messaging reflects who you are, whether you’re laid-back, formal, or a little sarcastic. When you focus on how to be you, your audience will feel more comfortable and engaged with your brand.
Why is it important to know “how to be you” in your website copy?
Knowing how to be you is key because it helps build trust with your audience. When your website content reflects your personality, whether you’re playful or professional, your audience can better relate to you. This connection is essential for turning visitors into customers, as people are more likely to do business with someone they feel they know and trust.
How can I figure out how to be me when writing my content?
Figuring out how to be you in your content starts with understanding your own voice. Are you a casual communicator or more formal? Do you prefer to be direct or humorous? Think about how you naturally talk and write in a way that aligns with that. This authenticity will resonate with your audience and help differentiate you from others.
Can being authentic help me with SEO?
Absolutely! Knowing how to be you can indirectly benefit your SEO. When you infuse your personality into your content, it becomes more engaging and shareable, which can lead to increased traffic and better rankings. Google values content that provides a positive user experience, and authentic content that reflects who you are encourages this.
What are the benefits of sharing personal details?
Sharing personal information on your “About” page can really help define how to be you. By revealing personal tidbits like hobbies, interests, or what makes your business unique, you create a stronger connection with your audience. It makes you more relatable and human, which builds trust and encourages visitors to reach out.
