You’re running a small business, and you’re doing okay/great/fabulous. Awesome! But you’ve heard you should invest in some PR to help take your business to the next level. Why? What can that do for you? And how do you go about getting PR in the first place? So, stop wasting your time and learn what you can do, and how you can get started working on PR for your business.
Let’s start with the question: What can PR Do To Help Me?
- It can give you exposure you haven’t been able to get by just being you. Sometimes we need to boost that word-of-mouth marketing just a little bit, and having some Press can do just that.
- PR isn’t just a newspaper article. It’s connecting with your target audience where they are – finding those people who WANT/DESIRE your product, but haven’t been able to find you yet! Sometimes it’s in a newspaper, magazine, TV show, social media, or many times multiple places.
- PR will help put you on the map and send new customers your way.
Now let’s look at: How Can I Get PR?
- Sign up for HARO! If you run a business and haven’t signed up for HARO yet, I don’t know what you’re waiting for!!! This is the best way that you can gain FREE exposure in hundreds of media outlets. You’ll get an email 3 times a day, with questions from reporters that need to be answered. You quickly read through them and answer whatever pitches you can. Whala. If they select you, you now have Press! Congrats!!
- Connect with a professional who knows what they are doing and who has a lot of connections in the industry you’re looking to infiltrate with your product/service. Creare can help you with this. Starting at just $100 we can help you identify who you need to target, what media outlets you should focus on, and get you Press! Contact us today to learn more about how we can help you!
It’s really easy to gain exposure in your market, you just need to look in the right places and connect with the right people. If you want to take your business to the next level, PR is something you should start TODAY. Take some time and think about it. Is it right for you?
Frequently Asked Questions
What can media exposure do for my business?
Media exposure can give your business the visibility it needs to reach new customers. It helps you connect with a larger audience who may be looking for what you offer but haven’t found you yet. It’s not just about being in the news, it’s about showcasing your business where it counts, like magazines, TV shows, and social media platforms. The right coverage boosts your credibility and attracts the attention of people who need your product or service.
How can I get media coverage for my business?
There are a couple of great ways to get started:
Sign up for HARO (Help a Reporter Out): This is a free tool where journalists request sources for their stories. By answering relevant queries, you could get featured in major outlets without spending a dime.
Hire an expert: If you prefer a more hands-on approach, working with a professional who knows the media landscape can help you target the right outlets and get the right coverage for your business.
What is HARO, and how can it help my business?
HARO is a service that connects businesses with journalists looking for expert input. You’ll receive daily emails with queries from reporters, and if your response gets selected, you could be quoted or featured in their stories. It’s a free way to gain exposure and credibility across multiple platforms.
Is media exposure worth the effort for a small business?
Absolutely! Getting your business mentioned in trusted outlets can help you stand out, build credibility, and attract new customers. It’s an investment in your brand’s reputation and growth. Even a small feature can have a big impact.
How do I get started with gaining media attention?
You can start by signing up for HARO and actively responding to queries that align with your business. If you want more tailored support, partnering with an expert can give you a strategy to focus your efforts and help you target the media outlets that matter most to your business.
