It’s time. You need a new website, or you simply need a website. You’re ready to grow your business via the Internet, and you’re in search of the best way to optimize your website for that. When considering your options, it’s important to think about your target audience. You start looking at building your website, but quickly get overwhelmed by the task when you realize that they say it is “simple” but you can’t figure it out (It’s okay if that’s happened to you, it’s happened to a lot of people we know!).
So, you started looking at website design companies, but there are so many out there that you don’t know which to pick. You ask friends, relatives, and acquaintances for recommendations, and you find, they all have a story to tell, and in the end, you still don’t know where to begin.
You need to find someone you like and trust. Once you find them, they will help you through the process. For as many sleezy and bad website companies there are out there, there are a lot of good ones too (like us), I promise!
But this article isn’t really about hiring a website designer. It’s about understanding what you need and your vision, and finding someone who understands and can help you think about it, and achieve even more than you thought you could when you set out.
What do I mean by this?
Let me walk you through a typical conversation I would have with a new client.
They’ve reached out to me because they are interested in building a website for their business. So, we set up a phone call to talk about what they are looking for. Here are some important questions I am going to ask them so I can find out what they want (maybe they don’t know what it is they want yet):
- Do you currently have a website? If so, what is it? And, what isn’t working about it for you?
- What is your goal for your new website? What do you want the website to do for you?
- How will having a website make your life easier?
- Who do you want to come to your website? Who is your target audience?
- What do you want your website visitors to do when they are on your website?
- What websites do you like?
- What websites (if any) do you hate?
- What is your budget?
Interesting question, right?
But, they will tell me more than you think, about what you want and what you need (these are 2 different things remember). For example, you may tell me you LOVE one website, but your target audience is not the intended audience for that particular website. This will allow me to expand on my questions, and be able to better explain to you what you need to think about, and that sometimes a site that works for your business, is not at all one that you would have designed, because you aren’t your business’s target audience!
So, when you’re looking for someone to help you build your website, you want someone honest with you, someone who will tell you what you NEED, not what you want to hear. And, if they don’t ask who your target audience is, run! It means they aren’t interested in HELPING you, they care more about helping themselves.
We’re interested in helping you. Shoot us an email at getstarted@crearemarketing.com and let us know who your target audience is. Then, we’ll help you reach them.
Frequently Asked Questions
Why is understanding my target audience important for website design?
Understanding your target audience is crucial because it shapes the design and functionality of your website. By knowing who your audience is, we can create a site that speaks directly to their needs, preferences, and behaviors. Without this insight, your website may fail to connect with the people who matter most for your business.
How do I identify my target audience for my website?
Identifying your target audience begins with understanding who your ideal customers are. Ask yourself questions like: Who would benefit most from your products or services? What are their pain points? Where do they spend time online? Once you have a clear picture, your website design and content can be tailored to attract and engage that specific group.
Can my website design be tailored to multiple target audiences?
While it’s possible to design a website that serves multiple target audiences, it’s best to prioritize the needs of your primary audience. A well-defined target audience allows for a more focused and effective website design. If you serve multiple groups, we can create distinct sections of the site or use messaging that appeals to each one.
What happens if I don’t know my target audience when designing my website?
Not knowing your target audience can lead to a website that doesn’t effectively reach or resonate with the people you want to attract. It may end up looking great, but underperform in terms of conversions. That’s why understanding your target audience is the first step in building a website that truly works for your business.
How can my website help me reach my target audience?
By designing your website around the needs of your target audience, we can ensure it has the right content, layout, and calls to action. This ensures visitors stay on your site longer and take the actions you want, whether it’s purchasing a product, signing up for a newsletter, or contacting your business for more information.
