- Remember it’s ALL Mobile. Instagram is all about your mobile device and being mobile. Take pictures wherever you are and share them.
- Caption Your Images. Why are they worth sharing?
- Tag Your Images. This is how you get your photos seen. Keep it to 5-10 tags, if you’re promoting a brick & mortar location, make sure you use geo-tagging!
- Use Mentions. Like Twitter, use @username to “tag” others. This will help build your audience. Tag other businesses, people that have a similar target audience to you.
- It’s All About Interactions. Like other user’s photos, comment on other photos, and respond to comments on yours! It’s all about building your community!
- Show Your Followers Your World. What’s interesting about your world? Where are you? What do you see? Share it with your audience.
- Be Customer Centric. Re-post your customer’s photos. Encourage them to use a hashtag (#) or @ (you) when they post, so you can keep track of them.
- Be Employee Centric. Feature your employees. Compliment them on their outstanding work. Give a “face” to your business.
- Run Contests. And reward winners with prizes. Everyone loves the possibility of winning something, a gift certificate? They will give you their information, and now you can further build your contact list.
- Know the Trends. Food, Flowers, Kids, Quotes, and using the hashtag: #NoFilter are the most popular photos on Instagram. Try using Canva or PicMonkey to easily create custom photos/quotes – then send them to your email and post from your phone.
Happy Instagram-ing! And don’t forget to tag: #crearemarketing when posting your photo!
Frequently Asked Questions
Why should I take pictures on my mobile device?
Instagram is all about mobile photography! The platform is designed for quick, on-the-go sharing. Whether you’re at home, out in nature, or at work, capturing moments with your mobile device and sharing them instantly is what makes Instagram so engaging.
How do I write a good caption for my Instagram posts?
Your captions should tell a story about the image you’re sharing. Think about why the photo is worth sharing. Is it a moment that made you smile? A snapshot of your daily life? Encourage your followers to connect with you by asking questions or sharing a bit about your world.
How do I tag my images to get more visibility?
Use 5-10 relevant hashtags for each post to increase discoverability. If you’re promoting a physical location, geo-tagging can help people find you. The right tags make your photos more searchable and help your target audience see your content.
How can I use mentions to grow my audience?
Mention other accounts in your posts (using @username) to build connections. Tagging other businesses, influencers, or people with similar interests can help expose your account to a broader audience, encouraging cross-promotion and community-building.
What’s the best way to engage with my followers?
Interactions are key! Like, comment, and engage with other users’ posts. Respond to comments on your photos to create a meaningful conversation. Social media is about building relationships, so the more you interact, the more visible you become.
What kind of content should I post on Instagram?
Share moments that reflect your world! Whether it’s a beautiful scene, a behind-the-scenes peek, or a snapshot of your day, make it interesting for your followers. Let them see where you are and what you’re experiencing.
How can I encourage customer engagement on Instagram?
Encourage your customers to post their photos and tag you using a specific hashtag or @mention. This creates a community feel and allows you to share their content, which also acts as social proof for your business.
