Creating digital content for your business can feel like a full-time job, but it doesn’t have to be. Whether you’re writing a blog post, designing an infographic, or editing a podcast, a smart digital content creation strategy can make all the difference.

What is Digital Content Creation?

Let’s look at what digital content creation actually is.

Digital content creation is the process of developing content that lives online: blog posts, articles, email newsletters, social media graphics, videos, podcasts, infographics, surveys, quizzes—you name it. This digital content isn’t just for your website. It’s also for your social media channels, email campaigns, advertising and possibly even press.

If digital content creation is done well, it builds your brand, attracts your ideal client, and helps your business grow.

So how do you make digital content creation feel doable?

I’ve put together five tips to help you simplify your process.

1. Start With a Digital Content Creation Strategy

Before you open up any program or write a single sentence, you need a web content strategy. This is your roadmap for what you’re creating (blog, podcast, infographic, etc.), why you’re creating it (goals, ie. drive leads, branding, etc.), and who it’s for (hello ideal client).

That strategy should be grounded in your ideal client—who they are, what they care about, and where they hang out online.

If you do not have a document laying out your ideal client and your web content strategy, STOP. Seriously, stop right now. Nothing else will work or matter if you don’t have those in place.

Once that’s clear, you can map out:

• What type of digital content you’ll create (article, graphic, quiz, podcast, etc.)
• Where it will live (blog, social, email, etc.)
• How often you’ll publish (daily, weekly, bi-weekly, monthly)

The best way to do this is to lay out all the places on the internet you want to create content for.

For example here are the platforms I need to create digital content for:

1. My website which includes:
   • Blog
   • Case Studies
   • General Content
2. My social channels which include:
   • Facebook Business Page
   • Instagram Business Page
   • Instagram Personal Page
   • LinkedIn Business Page
   • LinkedIn Personal Profile
   • Company Pinterest Page
   • YouTube Company Page
3. Advertising (Right now I’m not quite there yet, but I’m using the content I’m creating to inform me with what is possible so I know where to put my efforts when I am ready to start running ads)
   • Google Ads
   • Meta Ads

Once you have this listing ready, create a goal for each platform.

For example: My goal for the blog may be to increase time on page by 25%. Or, my goal for Facebook may be to gain 5 more followers a month. Knowing this will help you write an action (ie. Be sure to follow us on Facebook & Instagram for the latest website tips!).

2. Use the Right Digital Content Creation Tools to Inform Your Content

You don’t need to reinvent the wheel when you create digital content. Using the right tools can save you time, boost your creativity and help prevent you from burning out in frustration feeling like you’re spending all your time creating content to promote your business.

Here are some of the tools I recommend using to help you create digital content that actually works for your business:

SEO Research

Take the time (and spend the money) on tools that can help you uncover what your ideal client is actually searching for. Once you know what they are looking for you’ll be able to create content that talks directly to them, providing them with relevant, informative information they need.

For SEO I’ve personally found Ubersuggest, Answer the Public, and Rank Math to be the best tools to help you understand the key terms you should be focusing on.

Design Tools for Digital Content Creation

Personally, I love Adobe Creative Cloud. I’ve been using Adobe products for over 20 years and I love them. But, I took classes on how to use them, I’ve learned the ins and outs, and I can work with them quickly. This isn’t always the case, and Canva has made quite the debut helping the average person become a designer. I too also use Canva to quickly create graphics for Instagram posts and reels and even some quick, informative PDFs.

However, please, please please note the following, from a designer with love: If you’re using Canva, please remember to follow some basic design principals! These include: 1. Keep consistent alignment, 2. Ensure there is good contrast with the colors you use, 3. Make sure your text has a hierarchy so it’s easy to scan, 4. Use whitespace-this is so important for good design!!, 5. Make sure your proportions are appropriate and you’re providing emphasis on the most important aspects of your design.

Remember: Just because you can doesn’t mean you should!!

Video Tools for Digital Content Creation

I will admit this is where I struggle the most. I don’t love creating video content, probably because I don’t really enjoy watching video content either! But, it’s a popular form of content, and can be informative and build trust in you and your business, so it is worth putting the effort in.

If you have Adobe Creative Cloud check out Adobe Premiere, you can also try Final Cut Pro, your phone’s built-in editor, or templates in Canva.

Social Media Scheduling

Now that you have all your digital content created, you need to make a plan to distribute it. We’ve tried a lot of social media scheduling tools out there. If you are on a tight budget, and Meta platforms are your focus, the built in planner in Facebook works well. You can schedule posts, reels and stories up to 30 days out on both Facebook and Instagram. However, if you want to schedule out on other platforms like LinkedIn and Pinterest, after trying a lot of paid social media scheduler,s we’ve come to love MeetEdgar.

Why? With MeetEdgar, you can set and forget your content! On this platform, you create content categories where your content lives. You can create 1 version or multiple versions of that content. You can then tell that content what platforms you want it to be sent to. Then, you create a schedule of what content category gets posted on what platform when. As you create content you upload it into the system. It starts with posting the newest content, and then keeps going back in the library posting the next relevant content based on the schedule you created.

3. Follow the 5C’s of Digital Content Creation

Now that you’ve put together a web content strategy, identified your ideal client’s problems & and needs how you can help them, and found the tools that help you focus and build your content it’s time to create your content.

When it comes to creating digital content that works for your business, you need to make sure that your content follows the 5C’s of Content Creation. That means your content is:

• Clear – It’s easy for your Ideal Client to understand the solution you’re providing to their problem.
• Consistent – It’s written in the same voice (whatever you’ve identified your brand voice to be).
• Creative – It’s original and engaging, showing how you solve your ideal clients problems and provide them with the answers they need.
• Credible – It’s full of accurate and trustworthy information. They know they can come to you and you’ll provide well researched and informative information.
• Customer-Centric – It’s focused on your ideal client’s wants and needs. It solves their problems and builds their trust so they keep coming back to you.

Focusing your content on these 5C’s will help ensure your digital content connects with your ideal client, builds trust and drives them to take action and purchase from you.

4. Repurpose Digital Content Like a Pro

Now, here is where you need to learn to make sure the one piece of content you created works for you multiple times across multiple channels. One piece of content can go a long way.

I recommend picking a day of the month, let’s say the 5th, and blocking out at least 3-4 hours to create your content for the next month. Write your blogs, newsletters, social media posts, create downloads, custom graphics, videos etc. (if you’re doing a lot of video and image-based content, you may need a day just for shooting, if so set that up about a week before your creation day).

Having a specific set day to create your content that repeats monthy ensures you won’t run out of content, you’ll keep your pipeline full, and you won’t burn out creating it.

Here’s some examples of what you need to be thinking about to create and reuse the same piece of content for different purposes:

• Turn a blog post into a carousel on Instagram and an email to your clients.
• Use tips from a podcast in your newsletter, create a free download with them and turn them into a carousel on Instagram
• Break down a video into short clips to use as Reels, send it in your newsletter, write a blog about it

You don’t need to create something brand new every time. It’s why I love using MeetEdgar for my social media scheduling. I can create different versions for different platforms right there, then have MeetEdgar do the work of posting it without me having to think about it.

Repurposing keeps your content pipeline full without burning you out.

5. Track What Works (and What Doesn’t)

Okay, now we’ve made it through creating your digital content we need to make sure it’s working for us. Look back at the goals you set for each platform (likes, engagement, time on page, etc.) Then, use tools like Google Analytics, Rank Math, and your social media insights to see how your content is performing. Some of the different areas to look at are:

• Page views
• Time on page
• Bounce rates
• Shares and saves
• Likes
• Click-throughs and conversions
• Engagement

Are some content pieces performing better than others? Can you tell why?

Looking at this data can help you spot trends, it will enable you to tweak your offers to get better engagement, and can even inform what content you should use to run ads. Additionally, it will help you in creating your content plan for the following month, so you can be sure you’re capturing your ideal client’s interests and encouraging them to take action.

Smart tracking = smarter marketing.

Final Thoughts on Digital Content Creation

Digital content creation doesn’t have to be difficult. My goal in this blog was to show you that with the right strategy, ideal client, tools, and mindset, you can make content creation an easy extension of your business routine (and maybe even fun too!).

Still need help planning your content or building your strategy? We’re here.

Download this PDF to get started on your digital content creation!

Frequently Asked Questions