Are you feeling overwhelmed trying to create your brand in Canva?
Struggling to get it just right and make it resonate with your audience?
You’re not alone.
Many business owners start off wanting to design their own brand, only to find it’s more complicated than they expected.
That’s where we come in.
I’ll walk you through how we’ve helped clients just like you—those who needed guidance to bring their brand vision to life and create your brand with clarity and purpose. Let’s look at the process we followed and the results we achieved for four different businesses this year.
From Rough Concepts to Refined Brands
Some clients come to us with ideas in hand but aren’t sure how to execute them. They have a vision but need help making it work.
White Sails already had a logo but wanted to refresh it to appeal to new customers while keeping it recognizable for loyal clients. We modernized their logo, balancing the need for a fresh look with maintaining brand recognition.
WMG had rough designs they’d played with on Canva and a specific color palette in mind.
Martz & Associates had an idea, but no clear visual direction.
For each client, I created 3-5 refined concepts focusing on readability, usability, and consistency across platforms. Once the client selected a design, we worked together to fine-tune it until they were completely happy. At the end of the process, I provided a comprehensive Brand Guideline PDF with fonts, colors, and imagery to ensure consistency in all future marketing efforts.
This Brand Guideline becomes your roadmap, giving you confidence in how your brand will be represented across all touchpoints.
From a Blank Slate to a Complete Brand
Sometimes, clients don’t know exactly what they want—just how they want their brand to feel. Courage Rising Wellness is a great example of this, where our process helped them create your brand vision rooted in emotion, clarity, and purpose.
Dani, the founder, knew she wanted to convey a sense of “Rising” but wasn’t sure how to capture that visually. I played with both sunrise and moonrise ideas, ultimately presenting her with 12 different one-color concepts.
Why so many? Because when you’re unsure of the direction, having multiple options helps you discover what resonates most.
Why one color? Because a logo should work well in a single color before adding complexity. Additional colors help convey feelings, but they shouldn’t be essential for the logo’s strength.
From those initial concepts, Dani narrowed it down to three favorites. After refining them further, we selected the final design and developed a color palette. I also created multiple logo versions for different uses and added complementary imagery to her Brand Guide, ensuring that everything she puts out will align with her brand.
Why a Strong Brand is Essential
Whether you’re starting from scratch or refining an existing design, your brand is more than just a logo. It’s the foundation of everything your business communicates to the world. When you create your brand with purpose and strategy, it speaks directly to your audience, ensuring your message is consistent and memorable across every platform.
One of the key elements of a successful brand is a thoughtfully chosen color palette. When you create your brand, I always recommend using five colors, balancing light and dark tones. This ensures versatility and helps your brand pass accessibility tests, so your content is accessible to everyone.
Don’t Settle for “Good Enough” Branding
It’s easy to think that if you create your brand, it will save time or money, but professional branding goes beyond creating something that looks good. As a designer, I fine-tune fonts (this means I actually change some letters to be unique to you), choose colors that resonate, and ensure your brand works across all formats—from digital to print. You want your brand to stand out, be memorable, and make the right impression.
Your brand is the foundation of everything your business communicates to the world—don’t settle for less.
If you’re ready to create a brand that truly reflects who you are and connects with your audience, contact us today. We’re here to guide you through the process and help you feel confident in your brand moving forward.
Frequently Asked Questions
Can I create a brand using Canva on my own?
Yes, you can create your brand using Canva, but many business owners find it challenging to achieve a cohesive, professional look without design expertise. Canva is great for initial ideas, but a refined brand often needs fine-tuning of fonts, colors, and usability to ensure consistency across all platforms.
Why should I get professional help to create my brand?
Professional branding goes beyond just visuals. When you create your brand with expert help, you get a polished design tailored to your audience, a balanced color palette, unique typography, and a Brand Guideline to keep everything consistent. This foundation helps your brand communicate effectively and stand out.
What is included when you create your brand with a design service?
When you create your brand with a design service, you typically receive multiple design concepts, revisions based on your feedback, and a comprehensive Brand Guideline. This guide includes fonts, colors, logo versions, and imagery directions, making it easier to maintain consistency across all marketing channels.
How long does it usually take to create a brand from concept to completion?
The time to create your brand varies depending on your starting point and needs. For some, it might take a few weeks to move from rough concepts to a refined brand with full guidelines. For others starting from scratch, it may take longer to explore different directions and finalize the design.
What should I avoid when trying to create my brand by myself?
Avoid settling for “good enough” or rushing the process. When you create your brand without proper planning, you risk inconsistencies, poor readability, or colors that don’t resonate with your audience. Taking time or consulting a professional ensures your brand makes the right impression.
