We often get asked by clients what they can do to increase their website ranking. Keep in mind, this is quite a loaded question, as there isn’t just one thing that you can do to make your website go from nowhere on Google to the first page. But, the answer we ALWAYS give clients is: start blogging. Not only does consistent blogging help with fresh content, but it’s also a key component of blog SEO, optimizing your posts so they can be found and ranked by search engines more effectively.
Why? Well, let’s take a look at what search engines like Google look at in their algorithms, and how blogging can help Google find you.
ONE.
They want to see that your website is providing customers with relevant information. So, if you’re consistently adding new content to your website, you can check that off your list of things you’re doing to keep Google looking at you.
TWO.
They want to know that you’re still in business. How are they going to know that if your site isn’t constantly being updated with relevant copy? Continuous updates (at least once a week) will help them know, you’re still going strong.
THREE.
They want to see people like you. They can see that they do when they link back to you, so giving people good, relevant content to link to is very important. Writing a blog is the single easiest way to do that.
FOUR.
They want to see what you recommend. Are their related companies on the internet? Do you partner with other places to provide your services? Google wants to know. And writing about each of these “partners” and linking out to their sites will help Google to know who they are.
As you can see, some of the big things that Google (and other search engines) look for can easily be done with a blog on your website. Incorporating blog SEO strategies helps ensure your content is optimized for visibility and ranking. Once you start writing the blog, all you need to do is promote it on your social profiles, such as Facebook, Google+, LinkedIn, Twitter, Pinterest, Houzz, or whatever else you have out there.
To get started, schedule yourself for at least one 1-hour-long meeting a week. During that time, write your blog, plan your blog SEO strategy, and the promotions you want to use to “advertise” it on the internet. Then, sign up for HootSuite or Buffer and schedule it all so you don’t have to think about it later.
Do you have any other tips for keeping up with your blog? We want to hear about them! Leave us your recommendations in the comments section.
Frequently Asked Questions
How does blogging help with blog SEO?
Blogging helps with blog SEO by providing fresh, relevant content that search engines love. Regular blog updates signal to Google that your site is active and offering value to users. Additionally, blogs give you opportunities to use targeted keywords and build internal and external links, which further improve your SEO performance.
Can blog SEO improve my website’s ranking?
Yes, blog SEO can significantly improve your website’s ranking. By optimizing your blog posts for SEO, you’re increasing the chances of ranking higher on search engines. Blog posts provide an easy way to add new, keyword-rich content to your site, which can boost your overall SEO efforts and increase organic traffic.
How often should I update my blog for SEO?
For the best blog SEO results, it’s recommended to update your blog at least once a week. Regularly posting new content ensures that search engines continuously crawl and index your site, keeping your content fresh and relevant in Google’s eyes. The more frequently you blog, the better your chances of ranking for new and relevant search queries.
How can I optimize my blog posts for SEO?
To optimize your blog posts for SEO, make sure to:
Include targeted keywords naturally in the title, headings, and throughout the content.
Use internal and external links to relevant pages.
Optimize images with proper alt text.
Write high-quality, engaging content that answers users’ questions.
Add meta descriptions that are concise and relevant to the post.
What are some blog SEO tips for beginners?
or beginners, here are some blog SEO tips:
Start with keyword research to understand what your audience is searching for.
Create content around topics that provide value and solve problems.
Focus on creating shareable content that others may link to.
Optimize every blog post for readability and SEO with proper formatting and internal linking.
