We often have clients ask us if they have to be on Facebook. And my answer is always “NO.” Why? When so many people are on Facebook, why would your company not need to be on it?
The answer is very simple. Which company would you trust more in the following scenario:
- Company A has a Facebook page, they posted twice on it over a year ago. Their website doesn’t look like anyone’s been updating it recently when you visited it.
- Company B you can’t find on Facebook, but they have a website with a blog that they update about once a month.
Your answer is Company B, right? It doesn’t matter that you can’t find them on Facebook, as the company you did find on Facebook, you’re not really sure they are still in business since they haven’t posted anything in a year.
Now, when you don’t have a Facebook page, you are missing out on some potential traffic and word-of-mouth, as many people are on Facebook, but if you aren’t committed to your company’s Facebook page, you shouldn’t have one. You can still get social referrals without it, you can still rank on search engines, but having it just adds to your digital portfolio.
Don’t get me wrong, I will always RECOMMEND having a presence on Facebook, but if it’s just not for you, it’s not for you. You don’t HAVE to have it to be a successful business.
And, if you want it, but are overwhelmed with how you can keep up with it, then let us know. We can help you plan it out, write your content, and get you started becoming “social.” Contact us today!
Have you liked Creare Marketing on Facebook yet?
Frequently Asked Questions
Do I have to be on Facebook to run a successful business?
No, you don’t. While it can be a valuable marketing tool, it’s not mandatory. A strong, regularly updated website can be just as effective, if not more, especially if you’re not able to stay active on social media.
What happens if my social media page is outdated?
An outdated profile can make your business look inactive or even closed. If you’re not regularly posting or engaging, it may be better not to have a public profile at all.
Can I still get customers online without using social platforms?
Absolutely. A well-maintained website and blog can be just as powerful, sometimes even more so, at building trust and visibility online.
What’s more important: a social presence or an updated website?
An updated website typically has a bigger impact on credibility. If you can’t manage both, prioritize your site and add value through helpful, current content like blogs or case studies.
Is having a social media profile part of my digital marketing strategy?
While it can certainly add value, it’s just one piece of the puzzle. A solid digital marketing strategy can include various elements, from your website and blog to email campaigns and more. Social media can complement these efforts, but isn’t always necessary for every business.
