Do you know how often we hear this? Especially in the local Southern Maine area, and especially with service businesses like landscapers, builders, electricians, and plumbers. They are so busy they have to say no to people calling. They don’t need MORE online leads! What they really need is a strong, easy-to-manage presence for those who need a website to showcase their services clearly and efficiently, helping turn interested prospects into loyal customers without overwhelming their busy schedules.
Okay, I hear you, but here’s the thing:
1. The leads are coming in, but are they the right ones?
Is the work you’re doing the work you WANT to do? Or, is the work you’re doing your most profitable work? Perhaps your phone is ringing off the hook, but you’re getting jobs you don’t love doing.
Your website can help you fix that.
If you build your website correctly and you market the work you want to do rather than the work you’re currently doing, you’ll find that you’ll start getting the work you want to do.
How do you do this? You create a services page and write all about the services you want to do. You create blogs about those services, and you add photos of those completed (or in-process) jobs to show your expertise.
Your website now shows that you are an expert in that area.
Or 2. Now you do need leads.
Here’s the thing. Right now, you have a lot of leads, and work is great. Then suddenly, the phone stops ringing. Now what?
Now you need some leads, but you don’t have a web presence. While you were so busy, your competitors were still focused on building a web presence and targeting the jobs they want (see above). Now, they’ve cornered the market and are getting all the good leads. You’re ready to build your website and optimize your web presence, but you have a lot of work to do to catch up and rank for keywords that your competitors are already ranking for.
It’s not impossible to do, but ranking takes time and effort; it’s not magic.
So, do you need a website?
It’s a business decision that only you can make.
But, when you’re ready to make it we’re here to help you.
We’re here to help you create a website that is SEO friendly, easy to navigate, and focused on getting you results. Contact us today and let us help you create a website that gets you the kind of work you want to be doing.
Frequently Asked Questions
I’m already getting plenty of calls. Why would I need a website?
Even if you’re busy now, a website helps you filter the type of work you take on. By showcasing only the services you want to offer, you’ll start attracting better-fit, more profitable jobs, not just more jobs.
What if I don’t need a website for leads?
A website isn’t just about lead generation, it’s about professionalism and positioning. Even if you’re turning people away, having a website helps educate your prospects, set expectations, and establish credibility in your niche.
What if business slows down, won’t it be too late to build a website then?
Exactly. That’s why it’s smart to act before things slow down. If you wait until you need a website for leads, it may take months to start ranking and catching up with competitors who already have strong online visibility.
Do I need a website if I mostly rely on referrals?
Yes. Even if your leads come from referrals, most people will still search your name or business online. When they do, you need a website that confirms your credibility and clearly communicates what you offer.
What makes a website “SEO-friendly,” and why do I need one?
An SEO-friendly website is structured so Google can easily understand and rank your content. This helps you show up in search results when people look for your services. If you need a website that gets you found and brings in the right leads, SEO is key.
