Wondering where to put your Marketing money? Here is an idea of where your money will be well spent, and where you shouldn’t put a dollar.

Marketing Money — Where to Budget when Creating Your Marketing Strategy

Hint of Where Your Marketing Money Should Go & Not Go:

  • PAST: Cold Calling, Non-Specified Email Blasts & Content Farms round out the list of where NOT to spend your money!
  • PRESENT: Current Marketing efforts should focus on Apps (Everyone is carrying around a mobile device these days!), Branded Content (provide useful, relevant information to your audiences), and Marketing Automation (use automation to reach your targeted audience quickly and effectively).
  • FUTURE: And, where is Marketing going? Predictive Analytics & Personalization are going to have your customers wondering “How Did You Know?!” sooner than you think. And it looks like we’re moving from smartphones to Smart Accessories with Google Glass and Samsung’s Smart Watch.

This should be a year of content creation and distribution to relevant, researched audiences that have an interest in your product and what you have to offer.

Need help with your Marketing, and don’t know where to begin? Contact us for help.

Frequently Asked Questions

What are some outdated tactics I should avoid when spending marketing money?

Avoid cold calling, non-specific email blasts, and using content farms. These outdated methods offer low engagement and poor return on your investment.

How can mobile apps help me get the most out of my marketing money?

Investing your marketing money in mobile apps ensures you’re connecting with users directly on their smartphones, making your brand more accessible and engaging.

Why should I use branded content as part of my marketing strategy?

Branded content builds trust and provides real value to your audience. It’s a smart way to spend your marketing money if you want long-term engagement and loyalty.

What is marketing automation, and why is it worth my marketing money?

Marketing automation helps you deliver personalized messages efficiently and at scale. It increases ROI, making it a great place to invest your money.