Can you believe it’s already the start of a New Year? We can’t believe it either, 2014 came faster than we expected, but with it comes lots of new and exciting opportunities, both for us and for you! One of the key things we’re focusing on this year is our new marketing strategy, designed to help drive even greater success for all of us.
The most important thing you can do at the start of the new year is look back at your previous year and answer these questions:
- What could you have done better during the year?
- What do you WISH you did during the year?
- What was GREAT about the year?
Take some time to answer these questions. Look at your revenue numbers, the percent of new business you brought in, and the percent of customers you had coming back over and over again.
Then, it’s time to set some goals for the new year.
- What do you want to accomplish this year?
- How much do you want to grow your business this year?
Now it’s time to figure out HOW you achieve these goals. What can you do to put these goals into action and not let them fall by the wayside come March, when your enthusiasm and energy start to wear out? You should make a new marketing strategy to guide your efforts and keep you on track.
For example: Do you want to drive more traffic to your website? Then you should create a marketing plan that lays out how you will do that. Perhaps it is creating 1 unique, informative piece of content each week on your website and sharing that with your online fans. Or perhaps you want to encourage repeat customers, so you decide to create a loyalty program, where your regular customers are rewarded for their dedication to your business.
Whatever your goals are, keep in mind that you should spend around 5% of your profit on your Marketing. And your Marketing includes advertising (online & print), business cards, website, SEO, social media, loyalty programs, signage, etc.
If you’re overwhelmed by the prospect of creating your marketing plan, relax, there is an 8-Step Plan you can follow, or you can call us at (201) 639-4252 to help you.
Start the New Year Right – You’ll be amazed at what you can achieve.
Frequently Asked Questions
How do I create a new marketing strategy for my business in 2024?
To create a successful new marketing strategy, start by reviewing your business performance from the previous year. Analyze what worked well, what didn’t, and set clear goals for the new year. Based on your goals, choose the best tactics—such as SEO, social media marketing, or content creation—and build a plan to execute them consistently.
How can a new marketing strategy help grow my business this year?
A new marketing strategy can help grow your business by identifying new opportunities, reaching more customers, and driving more traffic to your website. By focusing on clear goals and innovative tactics, you can boost brand awareness, attract new customers, and increase customer loyalty.
What are the main components of a new marketing strategy?
A new marketing strategy typically includes goal setting, target audience analysis, content creation, SEO, social media marketing, and performance tracking. These components work together to ensure that your marketing efforts are effective and aligned with your business objectives.
How often should I update my new marketing strategy?
Your new marketing strategy should be reviewed and updated regularly. At a minimum, review it quarterly to adjust for market changes, business performance, and evolving customer preferences. The more adaptable your strategy is, the better your chances of success.
What’s the best way to implement a new marketing strategy without feeling overwhelmed?
Start by breaking down your new marketing strategy into smaller, manageable tasks. Focus on one or two key tactics, such as creating content or running a targeted ad campaign. Consider using an 8-step plan to help structure your strategy and ensure consistent progress.
