What happened to the last two weeks? Seriously — where did they go?
January crawled by, but February flew at lightning speed. Now here we are, second week of March, and I’m officially three weeks behind on my writing schedule. (Oops.)
Batching Content: Blogs, Emails & Social: A Lesson I’m (Re)Learning
This is exactly why I always tell my clients to batch their content instead of writing one blog or post at a time. Life happens. You blink, and suddenly, your well-intentioned schedule is out the window because something else came up (and then something else after that).
What I didn’t expect? Just how much would come up — and how many times I’d put off writing all those topics I was excited to share with you.
So, what am I doing now?
I’m sitting here, forcing myself to write at least one blog, even if it’s not perfect, because showing up matters. And then — I’m going to take my own advice and batch write like my business depends on it (because it kind of does).
Client Work, Creare Work & Volunteer Hats (All at Once)
It’s not like I was off binge-watching Netflix. Nic and I have been deep in brainstorming and planning mode, working on ways to give you more helpful insights and tools to plan your website — whether it’s brand new or ready for an update.
On top of that, we’ve kicked off four new SMDPC grant websites (so excited to share those soon!), plus two fun branding projects, some print pieces, and a website analysis. And because that’s not enough hats to wear, we’re also board members for York Little League — and the 2025 season is coming in hot.
At one point while writing this, I caught myself flipping tabs to check something totally unrelated. (Classic.) It’s safe to say I’ve been a little all over the place lately.
Always Learning, Always Growing
Another reason we’re so busy? Nic and I are constantly learning to better serve our clients.
For me, that means being part of the Women’s Business League, where I meet with fellow women business owners twice a month to talk shop, brainstorm, and support each other. (Entrepreneurship can get lonely — community is everything!)
Nic created something similar for developers — the Webmasters Backup Alliance. It’s a small but mighty group of website hosts and developers who meet twice a month to talk coding, tools, and problem-solving. They even cover for each other during vacations, so clients always have someone to call. Oh — and they just launched their first podcast! (You can listen to it here.)
Fun fact: we visited one of Nic’s group members in England last year, and Nashville might be next on our list to visit another.
Small Business Life = All The Hats
If you’re a fellow small business owner, I bet this sounds familiar. You’re running your business, serving your clients, learning new skills, volunteering, and somehow trying to keep up with marketing too.
That’s why batching content isn’t just a “nice to have.” It’s survival.
So now it’s your turn — how do you manage all the hats you wear? Do you batch your content? Got any genius productivity hacks to share? Drop them in the comments — I could definitely use them.
Frequently Asked Questions
How can batching content help me stay on top of my content marketing schedule?
Batching content allows you to work ahead of schedule, reducing the pressure to create content on the fly. By setting aside dedicated time to write multiple posts or emails, you can fill up your content calendar in advance, making it easier to maintain consistency. This is particularly helpful when unexpected events or urgent tasks arise, as you’ll already have content ready to go.
Can batching content improve my productivity?
Absolutely! Batching content allows you to focus on creating content without distractions. Rather than jumping between different tasks or platforms, batching helps you stay in a creative flow, making your work more efficient. By dedicating blocks of time to content creation, you’re able to focus all your energy on one task at a time, resulting in better quality content and a smoother workflow.
How do I get started with batching content?
Start by planning out your content topics for the month. Next, allocate time to write several pieces at once, whether it’s blogs, emails, or social media posts. It can be helpful to use a content calendar to organize your ideas and ensure that everything is covered. Remember, batching doesn’t need to be perfect — just aim to get your ideas down and refine them later. The key is consistency and setting time aside to work on content creation without distractions.
What are some common mistakes people make when batching content?
One common mistake is overestimating how much you can batch in one sitting. It’s important to pace yourself and be realistic about how many pieces of content you can create during a given time block. Another mistake is neglecting to schedule time for editing or refining the content. Batching content is great for the drafting phase, but don’t forget to leave time for revisions and quality checks before you publish.
How does batching content help with balancing client work and marketing?
Batching content allows you to allocate time for both client work and marketing without feeling overwhelmed. By creating content in bulk, you free up time in your schedule for other tasks. This is particularly helpful when juggling multiple projects, volunteer commitments, or unexpected events. Having a library of pre-written content means you can focus on delivering excellent service to your clients while still keeping your marketing efforts on track.
