Today, we’re going to look at Calls to Action (CTAs). Have you heard of these before? They are a very important piece to the puzzle when it comes to building a website that works for you.
CTAs can get you leads. But you have to do them right.
What does that mean? It means you have to use the right wording, set up the right message, and talk to your potential clients so they feel like you understand them. Everything needs to be set up and ready for someone to WANT to take action.
So, how do you make someone want to take action?
Go where your potential clients are and listen to them. What are they looking for? Do they have problems you can solve? What do they need done? Then, provide solutions for them. Give them the answers. For example, I am on a Facebook group for small business owners, and I observe that a lot of them are upset because their website doesn’t generate any leads. So, what can I do? I can write a blog (like this one) that explains the tweaks they can make to their website to help it generate leads.
Provide recommendations like writing an article about a service you provide, and then add a button at the end that has a strong call to action. Use a phrase like “Get Results” instead of “Contact Me” or “Learn More.” You want a definitive action that will appeal to your potential client’s needs.
Calls to Action (CTAs) that provide further free information in exchange for the user’s contact information are also often very well received. For example, I could include a PDF download here with a variety of different Calls to Action phrases that you could experiment with on your website, and see what works best. In exchange for that information, I would get your email address and add you to my weekly Web Wednesday newsletter, where you would get further free information to help enhance your website.
I know many people will say, “Why give all the information away for free? It took me a long time to learn it. I don’t want to just give it all away!”
The reason you give away the information you know is to show your expertise and knowledge. It’s to build trust (remember we talked about that a couple of weeks ago?) and a comfort level with you, as the people who read the information you provide don’t always know who YOU are.
Yes, some people will never become a lead or a client.
They’ll take the information you give them and use it as they need it. Perhaps they try it and see positive results. Maybe they’ll pass your information on to friends, family, and acquaintances–and those people may become leads or even clients.
Or, you may have people who read what you provide and think, “This all makes sense, but I don’t have the time to implement this – I need help!” So, they reach out to you to help them implement the changes they need.
You never know what results you’ll see. But you can do things the right way. You can provide helpful information for your audience, and it will help your business. The key is to not only provide the right information but also to ask for them to take action on that information, whatever that action may be: download a free resource, sign up for a newsletter, join a class, schedule an appointment, or pick up the phone.
Be clear in your messaging of what you want them to do, and you too will see results.
Frequently Asked Questions
How do Calls to Action (CTAs) help generate leads?
Calls to Action (CTAs) are powerful tools for lead generation because they direct visitors to take action that benefits both them and your business. For instance, a CTA offering a free guide in exchange for a visitor’s email address helps you build your contact list while providing valuable information. Properly implemented CTAs can drive conversions and increase your chances of attracting quality leads.
What makes a good Call to Action (CTA)?
A good Call to Action (CTA) is clear, action-oriented, and relevant to the needs of your target audience. It should communicate exactly what the user will get by clicking, such as “Download Now” or “Get Results Today.” Additionally, it should create a sense of urgency or excitement, encouraging visitors to act immediately. The wording of your CTA should align with the problem you’re solving for your audience.
How do I write effective Calls to Action (CTAs) for my website?
To write effective Calls to Action (CTAs), focus on addressing your visitors’ pain points and offering them a solution. Use strong, action-oriented language like “Sign Up Now,” “Learn More,” or “Get Started Today.” Also, make your CTAs stand out visually and place them strategically on your website, so they’re easy for visitors to find. Test different CTAs to see which ones yield the best results.
Can Calls to Action (CTAs) help build trust with potential clients?
Yes! When you provide valuable information through your Calls to Action (CTAs), you demonstrate your expertise and commitment to helping your audience. For example, offering a free downloadable resource or inviting visitors to a webinar establishes trust and positions you as an authority. By providing helpful content through your CTAs, you build a rapport with your potential clients and encourage them to take the next step with your business.
Should I offer something for free in my Calls to Action (CTAs)?
Offering something for free through your Calls to Action (CTAs) can be a highly effective strategy. By providing a free resource, such as a PDF guide or an exclusive webinar, you create value for your audience while encouraging them to share their contact information. This builds your email list and increases your chances of converting leads into customers later on.
