It seems like lately content marketing has been quite the buzz word. Everyone is talking about the need for content marketing in order to have a successful business. But what is it anyway?
Last week I attended Good to Great: A Marketing Virtual Event which was sponsored by the company Marketo. I provided some feedback on the keynote address last week in my blog post “Take Your Marketing from Good to Great,” however today I want to provide some of the insights that were discussed on content marketing as I think there are many small businesses out there wondering what they can do to be successful at it.
80% of buyers start out looking for something with a web search. The results they see inform them about their purchase. YOU NEED TO BE A RESULT. It sounds easy, but is it? How do you get to that #1 position on Google/Yahoo/MSN or whatever search engine that buyer is using? How do you become successful at content marketing? Well, there are a couple things you need to do:
And creating your content isn’t always the easiest thing to do! More ideas on how to do that coming soon! But for now, make an outline and start a plan. Once you take these 3 steps and get your content marketing in place you’ll be able to measure your success through a variety of different ways, from Website Traffic to Direct Sales and everything in between. (The included chart was from the Powerpoint Presentation on Content Marketing at the Good to Great Conference.)
Let me know if you have any other advice for WHAT to CREATE, WHERE to PLACE it, and HOW to MARKET it.
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