Have you added your company to Houzz and then wondered, now what? How will users find your profile? How will your jobs come up when they search? Working with my clients, I’ve compiled a list of some tips for you if you want to get the most out of Houzz.
Title: Custom Patio Design
Description: For this project we designed a custom patio using blue stone to create an intimate outdoor seating area with a fireplace to gather around, and an outdoor kitchen and dining area to enjoy warm evenings.
- Follow more companies that provide complementary services. So if you are an Architect, you should follow Builders, Interior Designers, Landscapers, etc.
- Create Ideabooks (you do this by adding different companies’ photos to a “book”). This helps show users the types of styles you like, what interests you, and even what you are able to d,o even if you haven’t done it yet. You can also use photos of companies that provide complementary services to you, as a way to help cross-promote them, and ask them to do the same for you.
- When anyone asks a question about one of your projects, try to answer with some detail and use some keywords if possible. Don’t sound like a robot, but the answer could help you show up in searches.
- Make sure you post something new each week, so you are constantly updating your profile. Don’t post a ton one week and then not post again for 2 or 3 weeks; it’s better to keep adding consistently.
These 5 tips should get you started on your Houzz-ing. Remember, as will all Search Engine Optimization (SEO) tricks, it takes a while for your changes to be seen by the “machines” so don’t get frustrated if you don’t have an increase of traffic to your profile, or don’t see yourself in the #1 position when you search. Change takes time, but the better you are at keeping up with your profile, the more it will do for you.
Have you noticed anything else that has worked for you? If so, you can contact us!
Frequently Asked Questions
How do I get more visibility for my profile on Houzz?
To boost your visibility on Houzz, engage regularly by updating your profile weekly, responding to questions with thoughtful answers using keywords, and creating Ideabooks to showcase your style and interests.
What are Ideabooks on Houzz, and why are they important?
Ideabooks on Houzz are curated collections of photos you save from other professionals. They highlight your taste, inspiration, and services you admire. They’re a great way to attract like-minded clients and cross-promote with complementary service providers.
Why should I follow other professionals on Houzz?
Following complementary professionals like builders, designers, or landscapers on Houzz encourages networking and potential cross-promotion. This can help your business reach a broader audience through mutual exposure.
How often should I update my Houzz profile?
Aim to update your profile weekly. Consistency is key. Rather than posting a lot in one week and going silent for a while, maintain steady activity to keep your profile fresh and relevant.
Can answering questions on Houzz help with search visibility?
Yes! Thoughtful, keyword-rich responses to questions can improve your profile’s visibility in search results. Just be natural—avoid sounding robotic or overly promotional.
How long does it take to see results from optimizing my profile?
Like any SEO effort, optimizing your Houzz profile takes time. Don’t expect immediate results. With consistent activity and engagement, you’ll gradually increase your reach and ranking on the platform.
What’s a good strategy to grow my business using Houzz?
A good strategy includes following complementary businesses, creating ideabooks, regularly posting new content, answering user questions, and networking for cross-promotion. These actions increase your exposure and authority on the platform.
