If you’re reading this it is most likely because you’ve heard blogging is important, but you really don’t know why. It’s something you’re thinking about implementing into your marketing strategy, but still not quite sold on why you should be doing it.
First, be sure to read my post from last week on Creating a Content Calendar, as you’ll want to do that before you dive into writing blogs. This will ensure your messaging stays cohesive, and you have an idea of what you’ve written, and what you’re going to write.
Don’t look at blogging as a chore, look at it as a helpful sales tool. It can not only get you potential clients, but also convert them.
Remember, results are never immediate, it takes time for the search engines to index and re-index your posts. Don’t get frustrated if you don’t see leads immediately – they will come if you stick to your content strategy and are consistent with your messaging.
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