You are ready to start marketing your business on the Internet. What’s the number one thing you need to get started? SEO Friendly Copy. What is SEO Friendly copy? How do you write it? We’re here to help. 

SEO Friendly Copy Must-Haves: 

  1. Brief Content
  2. Clear, Focused Content – 1 Keyword per page
  3. Conversational Copy
  4. Engaging Copy, make it easy to take action
  5. Easily Understood Copy, clear and concise

You are the Leader in Your Industry

You need to show how you’re the leader. Your content needs to be authoritative and high quality. Link to other supporting websites. Write clearly. Be concise. Have an intuitive structure that is easy to follow and understand. 

Woman at a desk ready to write SEO Friendly Copy

How Do You Write SEO Friendly Content? 

  1. Use Headings and subheadings. 
  2. Provide lists so it’s easy to understand
  3. Provide hyperlinks to supporting websites
  4. Use bold and italics within your copy to make important pieces stand out. 

It’s Time to Get Writing

Don’t get overwhelmed when it comes to writing SEO content. The best way to get started is to write a bulleted list of topics you want to rank for, and you’re an expert in. From there, add sub-bullets about those topics. Then, pick a keyword and write a couple sentences. 

Be sure your copy is clear, focused, concise, and provides the reader with an action to take, engaging them, and making them feel that you’ve solved their problem. 

I’d love to see what you put together. Drop a link in the comments to your SEO Friendly blog so we can check it out! 

Frequently Asked Questions

Why is SEO Friendly Copy Important for My Website?

SEO friendly copy helps your website rank higher in search engines, which increases your visibility to potential customers. Well-optimized content also improves user experience, making it easier for visitors to find the information they need, take action, and stay on your site longer.

How Do I Write SEO Friendly Copy?

To write SEO friendly copy, start by researching keywords relevant to your business. Use those keywords strategically in headings, body text, and meta descriptions. Make your content clear, concise, and easy to navigate with subheadings and bullet points. Engage the reader with actionable CTAs (calls to action) that encourage them to take the next step.

How Many Keywords Should I Use on Each Page?

Each page should focus on one primary keyword and several relevant secondary keywords. Use the primary keyword in the title, headings, and the first 100 words. Avoid keyword stuffing—your content should flow naturally.

How Can I Make My Content Engaging for Readers?

To make your content engaging:

  • Write in a conversational tone.
  • Use headings and bullet points to break down complex topics.
  • Add hyperlinks to trusted external sources and other pages on your website.
  • Encourage readers to take action, such as contacting you or signing up for your newsletter.

What Are the Key Components of SEO Friendly Copy?

Key components include:

  • Clear, concise, and easy-to-understand language
  • Proper use of keywords (without overstuffing)
  • Headings and subheadings to structure the content
  • Internal and external links to enhance authority
  • Engaging calls to action to prompt readers to take action

What is the Role of Formatting in SEO Friendly Copy?

Formatting plays a vital role in SEO. Using headings (H1, H2, etc.), bold/italics for emphasis, and bullet points makes your content more readable. Search engines prefer well-structured content that is easy for both users and bots to navigate.

How Do I Know if My SEO Copy is Effective?

Track key performance indicators (KPIs) like:

  • Organic traffic to the page
  • Time spent on page
  • Bounce rate
  • Conversions (form submissions, purchases, etc.) You can use tools like Google Analytics to measure the effectiveness of your SEO copy.