You know you have so much potential to offer. That’s why starting a small business could be the perfect step for you.
I was sitting outside in Frank Sinatra Park in Hoboken, having lunch last week, when I overheard two women discussing employees today. One of the women worked for an attorney and was talking about how they hired a young girl out of law school, and then basically made her be the secretary for one of the partners.
She was saying to her friend how ridiculous that was that this girl, who had gone to school to be a lawyer, wasn’t even being given a chance to do what she studied. And, this was a pattern there— they would hire someone right out of college, and after a couple of years there, the person would leave to start their own small business.
It made me think about how often people feel constrained by their jobs and eventually take the leap to starting small businesses, seeking a more fulfilling path where they can utilize their skills in ways their employers often overlook.
I thought that was interesting. More and more today, it seems like 20 and 30-year-olds aren’t happy in the workplace, and are going out and starting their own small business. They’re taking the lessons from the last 5-10 years they’ve learned working, and are becoming extremely successful, starting their own small business.
Why is this? From my own experience, I can say that often times, especially being a girl, employers won’t take your feedback/advice/opinion seriously. They look at you like you’re their daughter, and you don’t know what you’re talking about. When in fact you do, and if they had listened, they wouldn’t have to scramble to do what you said weeks later, because now they are running out of time.
I started Creare because I love marketing. I love figuring out how people react to things, watching patterns emerge, and seeing something take off is amazing to me. And, since I was a child, I’ve loved giving back to the world— from Habitat for Humanity to volunteering in Jamaica, serving food at soup kitchens, and teaching inner-city kids swimming.
I’ve always wanted to give back to those who need the help, those who didn’t get the ‘head start’ I had, being born into middle-class America. What better way to do that than by starting a small business that has giving back at its core? Building a company that reflects these values is my way of combining passion with purpose.
Creare is a small business that’s helping me to do just that.
Working with other small businesses, I can help them go from walking to running – help them grow and become successful in what they do. Starting small business is just the first step. From there, I put them in front of the right audience and let the magic of small business marketing take over.
From one small business owner to another, we’ll make the world a better place working together with our expertise. So, if you’re thinking about starting a small business, do it. The world needs more motivated, talented people running companies that make a difference. Plus, if you’re doing what you love, how can you not be successful?
Frequently Asked Questions
What inspired you to start your own small business?
I was inspired by my passion for marketing, the desire to use my skills meaningfully, and a deep commitment to giving back. After seeing how often talented individuals—especially women—are undervalued in traditional workplaces, I wanted to create a space where impact, creativity, and purpose could thrive together.
Why do you think so many young professionals are starting small businesses today?
Many 20- and 30-somethings are disillusioned with traditional workplace dynamics, especially when their contributions are overlooked. They’re channeling their experiences into entrepreneurship, leveraging the lessons they’ve learned to create fulfilling, impactful businesses.
How does Creare incorporate giving back into its business model?
Giving back has always been a personal priority for me, whether it was volunteering with Habitat for Humanity or teaching inner-city kids. At Creare, that same spirit is embedded in our work—we prioritize working with businesses that make a difference and look for ways to use our skills to support underserved communities.
What advice would you give someone considering starting a small business?
If you’re passionate, driven, and ready to put your skills to use in a way that matters, go for it. The world needs more motivated people creating businesses that reflect their values. Success often follows when you’re doing what you love.
How does your experience as a woman in the workplace influence your business philosophy?
Having experienced being underestimated or not taken seriously in the corporate world, I built Creare to be a place where insight, ideas, and initiative are respected, regardless of gender or background. I want to empower others who’ve felt dismissed to rise and thrive.
