We hear it all the time. You want leads, traffic and sales for your business to grow, and you’re not seeing it happen from your website. Why? Well, there are many reasons for that, but one thing we’ve noticed more and more of late is BUSINESS REVIEWS.
Your Business needs online reviews.
Google, Facebook, Yelp, you know what we’re talking about. Any potential client or customer needs to see reviews of your business. Why? Because that helps build their trust. They want to see that all these other people have used your business and had a good experience. Everyone also knows that people write bad reviews quickly, but businesses usually have to go above and beyond to get a good review.
So, you need to make it your business to ASK for reviews. When you finish a project send a thank you note to that client for trusting you and give them links of where they can write a review, so they can pick a platform they are comfortable with.
Maybe entice them to write it by telling them that they’ll be entered into a drawing for a gift, and offer some gift basket or gift card each month pulling out a name of anyone who’s written a review that month.
Obviously you can’t pay for reviews or they wouldn’t be genuine. But, getting reviews is important in building a good reputation online for trust and reliability.
If you’re already pulled in 100 directions there are services you can pay monthly for that will help you get reviews.
And, please, be sure to respond to EVERY SINGLE REVIEW you get, positive or negative. It is important that you show you’re reading them and addressing them.
Combining Reviews with Content
Combining a good review system with consistent blogging is sure to help your business rank better online. But the key to this is consistency.
Adding in social media posts linking to reviews and blogs and you’re starting to really use the web to your advantage.
If you are ready to commit to consistency online in your business let us know by contacting us. We can help you put together a plan (you always need a plan) and partner with you to reach your goals for increased traffic and sales.
Frequently Asked Questions
Why are business reviews important for my company’s growth?
Business reviews are essential for building trust and credibility online. When potential customers see positive business reviews on platforms like Google, Yelp, or Facebook, they’re more likely to choose your company over a competitor. Reviews provide social proof and help your business stand out in search results.
How do business reviews impact my website’s SEO?
Search engines value user-generated content, and business reviews are a strong trust signal. Having consistent and recent business reviews can improve local search rankings, increase click-through rates, and boost your visibility on Google Maps and search results pages.
Where should I focus on getting business reviews?
The most valuable platforms for business reviews are Google Business Profile, Facebook, and Yelp. These are highly trusted by users and indexed by search engines. It’s best to give customers the option to choose the platform they’re most comfortable with.
How can I encourage customers to leave business reviews?
You can ask for business reviews by sending a thank-you email or text after completing a job or sale. Include direct links to your review profiles. Incentivizing with a monthly giveaway for those who leave reviews is also a great idea, as long as you’re not paying for them.
Are business reviews more important than testimonials on my website?
While testimonials are helpful, business reviews on third-party platforms are more trusted by search engines and customers. Public business reviews are seen as unbiased and authentic, making them more effective at building credibility.
