Things You Should Know

It seems like lately content marketing has been quite the buzz word. Everyone is talking about the need for content marketing in order to have a successful business. But what is it anyway? Last week I attended Good to Great: A Marketing Virtual Event which was sponsored by the company Marketo. I provided some feedback on the […]

Yesterday I attended Good to Great: A Marketing Virtual Event which was sponsored by the company Marketo. I really wasn’t sure what to expect, it was the first time I was going to attend a “virtual” conference, and I didn’t know how much I would actually get out of it. I think that the most […]

It has been one week since Hurricane Sandy swept through the NY/NJ area and things – well they still aren’t quite back to normal. As I sit here writing this, I am at a Starbucks in downtown Ridgewood, NJ trying to keep warm and use the internet. Our home is still out of power, we went […]

I can’t believe it is already October! You know what that means? I’m into my 3rd month as an Entrepreneur. It has been quite the journey so far, but I’ve been very lucky to have steady clients from the start! You may be wondering what’s been keeping me busy these first few months? What do […]

I often hear people say “Sales & Marketing” are the same. I have to disagree with that statement, for a couple reason’s I’ve listed below. To start off I can tell you that in college, I loved my marketing classes, I thought they were so interesting and enjoyed doing the work for them. My sales […]

Everyone is talking about Search Engine Optimization and what you need to do to become #1 on a Search Engine today. Some companies even guarantee that first place listing – but beware – they aren’t Google/Yahoo/Bing, they don’t really know the algorithms they use (which are constantly changing anyway) so don’t trust that guarantee. SEO […]

You know you have more to give. So start your own Small Business I was sitting outside in Frank Sinatra Park in Hoboken having lunch last week when I overheard to women discussing employees today. One of the women worked for an attorney and was talking about how they hired a young girl out of […]

I’m in the middle of reading the book The Best Advice I Ever Got by Katie Couric, and in the 40+ pages I’ve read so far, the theme has really hit home. Be Not Afraid as the bible says. Don’t let fear get in the way of anything. It’s OK if you don’t know how […]

I had an epiphany the other day. I can’t explain why it came to me now, as it is something that has been clear since I started working, but for whatever reason it did. The leadership at a company will make or break the company’s success. I worked at a company where the CEO had […]